

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Jun 15, 2020 • 1h 2min
#257: Words That Work in Your Brand Storytelling
Candice Frazer, Senior Vice President at TTI Success Insights, shares the power of words particular to an audience and why they matter in your brand, business, and leadership storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 8, 2020 • 54min
#256: How to Overcome Your Quitting Story
Suzanne Evans, founder of Suzanne Evans Coaching and NY Times Best Selling Author of The Way You Do Anything is The Way You Do Everything, shares five tips on how to overcome the story that makes you quit something and grow yourself and your business instead. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 1, 2020 • 1h 6min
#255: The Five Golden Storytelling Rules for Negotiating
Marty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve better results with best practices based on the experts' research. He also has two bestselling books Gain the Edge! and The Real Trump Deal: An eye-opening Look at How He Really Negotiates. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 25, 2020 • 1h 7min
#254: Unveiling Your Brand Story During the COVID Road of Trials
Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares why to unveil your brand story during COVID-19. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 18, 2020 • 42min
#253: How Agencies Survive COVID-19
Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agencies can do right now to cope with the market dynamics of COVID-19 and prepare for the rebounding market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 11, 2020 • 55min
#252: How to Amplify Your Brand Storytelling With Interactive Content
Saksham Sharda, Creative Director at Outgrow.co, shares how you can add interactivity to your brand storytelling through quizzes, surveys, calculators, giveaways and other interactive content. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 8, 2020 • 39min
#251: Family Business and Crisis Communications Through COVID-19
Pete Walsh, Master Coach and founder of The Family Business Performance Center, and Ray Artigue, public relations and crisis communications expert, share positive approaches to navigate COVID-19 with your family and your business. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 4, 2020 • 1h 9min
#250: How to Grow Your Business With Bewitching Brand Storytelling
Park Howell, author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and founder of the Business of Story consultancy demonstrates the proven narrative frameworks he teaches through his origin story. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 27, 2020 • 42min
#249: How to Flex Your Brand Story During COVID-19
Glenn Marvin founder of Konnector in Aukland, NZ, and Shawn Callahan, co-founder of Anecdote in Melbourne, AU, provide a look from down under on the Coronavirus and the work they're doing to grow their companies and raise their spirits. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 22, 2020 • 1h 16min
#248: The Story of My Brother's Battle With COVID-19
My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long-distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.


