

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Aug 17, 2020 • 59min
#267: Brand Storytelling Russian Style
Artem Mushin-Makedonskiy, a Russian businessman and board member of the Storytelling In Organizations interest group of the National Storytelling Network, and the founder of the first Russian story-consulting agency, Academy "Historia" talks about how stories bring diverse people together. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 10, 2020 • 56min
#266: How to Find Your Brand Story of Identity and Purpose
Peter Horton, Executive Producer of NBC's New Amsterdam and Grey's Anatomy who played Gary on the hit 1980's TV Show Thirtysomething, talks about finding your identity and purpose in the stories you tell yourself and others. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 3, 2020 • 59min
#265: The Benefits of Uber-Niching Your Brand Story
Wil Shelton, President and CEO of Wil Power Integrated Marketing, explains why now is the time to reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 30, 2020 • 58min
#264: How to Grow Your Small Business Story During COVID-19
Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop main street businesses can get through COVID-19 and emerge a stronger brand. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 27, 2020 • 55min
#263: How to Shine as a Podcast Guest With Your Story
Tom Schwab, founder of Interview Valet, one of the top podcast guest booking services in the country, shares what it takes to be a compelling, sought-after guest on your favorite shows. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 20, 2020 • 51min
#262: How to Tell Your Consultant Story
Michael Zipursky, CEO of Consulting Success® and author of ACT NOW: How Successful Consultants Thrive During Chaos and Uncertainty, shares how to grow your consulting practice during COVID-19 and the economic collapse. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 13, 2020 • 45min
#261: How to Sharpen Your Story to Grow Your Career Now
Bud Hanson, Executive Director, Professional and Corporate Education (PaCE) at Stetson University, explores how professional development and sharpening your skills and storytelling will prepare you to succeed in an uncertain future. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 6, 2020 • 57min
#260: 7 Marketing Lessons From the Myth of the Plague
Sandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant shares seven marketing lessons brand storytellers can use from the Myth of the Plague. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 29, 2020 • 51min
#259: Making Your Brand Story Your Customer's Story
Shlomi Ron, CEO of the Visual Storytelling Institute and author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories shares how to make your brand story your customer's story to grow your business. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 22, 2020 • 45min
#258: How to Find Your Purpose-Driven Brand Story
Simon Wainwaring, founder and CEO of We First creative consultancy, is a brand futurist, global keynote speaker, and best selling author of We First: How Brands and Consumers Use Social Media to Build a Better World. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.


