
Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Latest episodes

May 18, 2020 • 42min
#253: How Agencies Survive COVID-19
Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agencies can do right now to cope with the market dynamics of COVID-19 and prepare for the rebounding market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 11, 2020 • 55min
#252: How to Amplify Your Brand Storytelling With Interactive Content
Saksham Sharda, Creative Director at Outgrow.co, shares how you can add interactivity to your brand storytelling through quizzes, surveys, calculators, giveaways and other interactive content. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 8, 2020 • 39min
#251: Family Business and Crisis Communications Through COVID-19
Pete Walsh, Master Coach and founder of The Family Business Performance Center, and Ray Artigue, public relations and crisis communications expert, share positive approaches to navigate COVID-19 with your family and your business. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 4, 2020 • 1h 9min
#250: How to Grow Your Business With Bewitching Brand Storytelling
Park Howell, author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and founder of the Business of Story consultancy demonstrates the proven narrative frameworks he teaches through his origin story. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 27, 2020 • 42min
#249: How to Flex Your Brand Story During COVID-19
Glenn Marvin founder of Konnector in Aukland, NZ, and Shawn Callahan, co-founder of Anecdote in Melbourne, AU, provide a look from down under on the Coronavirus and the work they’re doing to grow their companies and raise their spirits. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 22, 2020 • 1h 16min
#248: The Story of My Brother's Battle With COVID-19
My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long-distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 20, 2020 • 57min
#247: How to Pivot With Your Digital Storytelling Due to COVID-19
John Lincoln, CEO of Ignite Visibility, one of America’s top digital marketers shares how you can respond to the Coronavirus from a digital marketing strategy perspective, as there’s something EVERY business can do. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 8, 2020 • 1h 2min
#245: COVID-19: How Meditation Will Strengthen Your Storytelling
Lynne Goldberg, co-Founder of Breethe, a leading meditation app and author of Get Balanced, Get Blissed: Nourishment for Body, Mind, and Soul, and international media expert shares how to wrestle control of your mind to create a stronger inner storyteller during the COVID-19 crisis. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 8, 2020 • 42min
#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling
Microsoft’s Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positively every day with your brand storytelling during the coronavirus crisis to help those who need you. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Apr 8, 2020 • 41min
#246: COVID-19: How to Stay Connected With Your Online Community
Gavin Hammar, founder of Sendible, and Coral Wulff, Customer Success Specialist, share tips on how to stay connected to yourself and your online community during the COVID-19 crisis. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.