
Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Latest episodes

Jul 27, 2020 • 55min
#263: How to Shine as a Podcast Guest With Your Story
Tom Schwab, founder of Interview Valet, one of the top podcast guest booking services in the country, shares what it takes to be a compelling, sought-after guest on your favorite shows. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 20, 2020 • 51min
#262: How to Tell Your Consultant Story
Michael Zipursky, CEO of Consulting Success® and author of ACT NOW: How Successful Consultants Thrive During Chaos and Uncertainty, shares how to grow your consulting practice during COVID-19 and the economic collapse. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 13, 2020 • 45min
#261: How to Sharpen Your Story to Grow Your Career Now
Bud Hanson, Executive Director, Professional and Corporate Education (PaCE) at Stetson University, explores how professional development and sharpening your skills and storytelling will prepare you to succeed in an uncertain future. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 6, 2020 • 57min
#260: 7 Marketing Lessons From the Myth of the Plague
Sandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant shares seven marketing lessons brand storytellers can use from the Myth of the Plague. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 29, 2020 • 51min
#259: Making Your Brand Story Your Customer’s Story
Shlomi Ron, CEO of the Visual Storytelling Institute and author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories shares how to make your brand story your customer’s story to grow your business. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 22, 2020 • 45min
#258: How to Find Your Purpose-Driven Brand Story
Simon Wainwaring, founder and CEO of We First creative consultancy, is a brand futurist, global keynote speaker, and best selling author of We First: How Brands and Consumers Use Social Media to Build a Better World. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 15, 2020 • 1h 2min
#257: Words That Work in Your Brand Storytelling
Candice Frazer, Senior Vice President at TTI Success Insights, shares the power of words particular to an audience and why they matter in your brand, business, and leadership storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 8, 2020 • 54min
#256: How to Overcome Your Quitting Story
Suzanne Evans, founder of Suzanne Evans Coaching and NY Times Best Selling Author of The Way You Do Anything is The Way You Do Everything, shares five tips on how to overcome the story that makes you quit something and grow yourself and your business instead. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jun 1, 2020 • 1h 6min
#255: The Five Golden Storytelling Rules for Negotiating
Marty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve better results with best practices based on the experts’ research. He also has two bestselling books Gain the Edge! and The Real Trump Deal: An eye-opening Look at How He Really Negotiates. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

May 25, 2020 • 1h 7min
#254: Unveiling Your Brand Story During the COVID Road of Trials
Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares why to unveil your brand story during COVID-19. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.