Business of Story

Park Howell, Brand Story Strategist
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Nov 5, 2020 • 35min

#279: My Brother's COVID-19 Long-Haul Journey

Chris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris' bout with COVID in March 2020 and what life has been like following his six-day hospital stay. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 2, 2020 • 54min

#278: How Frontline Communicators Use Storytelling During COVID

Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 26, 2020 • 1h 3min

#277: Kenny Aronoff's Legendary Purpose-Driven Brand Story

Kenny Aronoff, named by Rolling Stone Magazine as one of the "100 Greatest Drummers of All Time" and Modern Drummer named him #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years shares how his relentless focus on purpose made him the Rock n Roll star he is today. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 19, 2020 • 54min

#276: How to Tell Your Story on LinkedIn

Glenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affect on LinkedIn to build your influence and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 12, 2020 • 58min

#275: How to Leverage AI to Amplify Your Sales Stories

Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to exponentially grow your brand and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 5, 2020 • 52min

#274: Why Moments Matter in Your Storytelling

Chase McLaughlin, Director of Product at Interobang and responsible for the family storytelling app Quilted, shares how to manage a start-up during COVID-19 and how to tell your brand story from a family perspective. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Sep 28, 2020 • 55min

#273: Storytelling Tools for a Stellar Podcast

John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Sep 21, 2020 • 49min

#272: Why Your Employer Brand Storytelling Must be Repelling

Bryan Adams, founder of Ph.Creative and author of Getting Goosebumps and his new book Give & Get Employer Branding, shares why your employer branding should repel the many and compel the few to be successful. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Sep 14, 2020 • 1h 1min

#271: Can TV Entertainment Educate on Health and Societal Issues?

Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC's Annenberg School Norman Lear Center, shares how her organization educates writers of the TV shows you love to provide accurate information on health and societal issues turning entertainment into education. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Sep 7, 2020 • 50min

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

Thomas Ahern, Chief Marketing Officer for Embark Behavioral Health, shares his 30+ years experience on how to reframe your brand storytelling from your customer's point-of-view and what it takes to produce an energizing and educational virtual event for your people. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

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