
Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Latest episodes

Sep 28, 2020 • 55min
#273: Storytelling Tools for a Stellar Podcast
John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 21, 2020 • 49min
#272: Why Your Employer Brand Storytelling Must be Repelling
Bryan Adams, founder of Ph.Creative and author of Getting Goosebumps and his new book Give & Get Employer Branding, shares why your employer branding should repel the many and compel the few to be successful. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 14, 2020 • 1h 1min
#271: Can TV Entertainment Educate on Health and Societal Issues?
Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC’s Annenberg School Norman Lear Center, shares how her organization educates writers of the TV shows you love to provide accurate information on health and societal issues turning entertainment into education. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 7, 2020 • 50min
#270: Behavioral Health Marketing Secrets for Engaging Virtual Events
Thomas Ahern, Chief Marketing Officer for Embark Behavioral Health, shares his 30+ years experience on how to reframe your brand storytelling from your customer’s point-of-view and what it takes to produce an energizing and educational virtual event for your people. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 31, 2020 • 55min
#269: The Role of Storytelling in Digital PR
Jaclyn Lambert and Britt Klontz, hosts of the We Earn Media podcast, are digital public relations pros who share a three-step process and other advice to get your clients’ stories placed in media outlets large and small. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 24, 2020 • 55min
#268: Can Twitch be a Brand Storytelling Platform for You?
Caedon Howell, host of Caedon TV on Twitch, and his brother Parker Howell, director and producer of InstaQuest, the first mixed reality Dungeons & Dragons live stream on Twitch, share their experiences and advice on how you can launch your own channel to grow your brand story. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 17, 2020 • 59min
#267: Brand Storytelling Russian Style
Artem Mushin-Makedonskiy, a Russian businessman and board member of the Storytelling In Organizations interest group of the National Storytelling Network, and the founder of the first Russian story-consulting agency, Academy “Historia” talks about how stories bring diverse people together. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 10, 2020 • 56min
#266: How to Find Your Brand Story of Identity and Purpose
Peter Horton, Executive Producer of NBC’s New Amsterdam and Grey’s Anatomy who played Gary on the hit 1980’s TV Show Thirtysomething, talks about finding your identity and purpose in the stories you tell yourself and others. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 3, 2020 • 59min
#265: The Benefits of Uber-Niching Your Brand Story
Wil Shelton, President and CEO of Wil Power Integrated Marketing, explains why now is the time to reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Jul 30, 2020 • 58min
#264: How to Grow Your Small Business Story During COVID-19
Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop main street businesses can get through COVID-19 and emerge a stronger brand. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.