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Business of Story

Latest episodes

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Nov 30, 2020 • 1h 1min

#283: How to Get Customers to Instinctively Buy From You

Leslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consumer’s brains in what she calls the “Brand Connectome.” Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 23, 2020 • 51min

#282: How Video Storytelling Built Billion Dollar Brands

Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 16, 2020 • 60min

#281: 11 Hypnotic Words That Sell in Your Brand Storytelling

Jason Linett, a Certified Professional Hypnotist, is a Hypnotic Influence Expert who helps entrepreneurs and business owners close more premium sales. He shares his 11 hypnotic words that sell. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 9, 2020 • 54min

#280: The Story Behind Successful Startups

Devin Miller, CEO of Miller IP Law, details what goes into launching a successful start-up, sharing your brand story and protecting your intellectual property in the process. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 5, 2020 • 35min

#279: My Brother’s COVID-19 Long-Haul Journey

Chris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris’ bout with COVID in March 2020 and what life has been like following his six-day hospital stay. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 2, 2020 • 54min

#278: How Frontline Communicators Use Storytelling During COVID

Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 26, 2020 • 1h 3min

#277: Kenny Aronoff’s Legendary Purpose-Driven Brand Story

Kenny Aronoff, named by Rolling Stone Magazine as one of the “100 Greatest Drummers of All Time” and Modern Drummer named him #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years shares how his relentless focus on purpose made him the Rock n Roll star he is today. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 19, 2020 • 54min

#276: How to Tell Your Story on LinkedIn

Glenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affect on LinkedIn to build your influence and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 12, 2020 • 58min

#275: How to Leverage AI to Amplify Your Sales Stories

Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to exponentially grow your brand and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 5, 2020 • 52min

#274: Why Moments Matter in Your Storytelling

Chase McLaughlin, Director of Product at Interobang and responsible for the family storytelling app Quilted, shares how to manage a start-up during COVID-19 and how to tell your brand story from a family perspective. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

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