
Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Latest episodes

Feb 8, 2021 • 52min
#293: One Framework That Strengthens Your Business Storytelling
Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Feb 1, 2021 • 53min
#292 How to Kill It With Your Story of Kindness
Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace. ----- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jan 25, 2021 • 53min
#291: How to Use Music to Share Your Story Moments
Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have shaped who you are today and how to us these moments to connect with your colleagues and clients. --- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jan 18, 2021 • 50min
Why Tap the Primal Brain for Storytelling?
Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jan 11, 2021 • 1h 3min
#289: 5 Lessons Learned from Over 300 Sales & Marketing Books
Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jan 4, 2021 • 50min
#288: Reinventing Your Career, Rewriting Your Story
Dr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universities, Speaker, and Author of The Leader of OZ, talks about personal reinvention coming out of the global pandemic. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dec 28, 2020 • 49min
#287: Offbeat Leader? Own Your Weird With Your Story
Cassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they REALLY are so they can make the impact in the world they seek through the stories they live into and prosper from. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dec 21, 2020 • 42min
#286: How to Dominate Your Local Market With Your Brand Story
Krista Mashore, ranked among the top 1% of national realtors for sales, author of four best-selling books including the Digital Marketing Playbook and host of the podcast F.I.R.E.D Up with Krista Mashore, shares what you can do to differentiate your brand story. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dec 14, 2020 • 54min
#285: Can Storytelling Make Annoying Pop-Ups Work?
Mogens Møller, CEO, and Co-founder of Sleeknote, shares how you can use storytelling to generate more email subscribers and sales through non-intrusive popups. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dec 7, 2020 • 59min
#284: How to Tell the Story of What You Stand For
Brian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Building a Brand People Authentically Love, shares how to tell the story of what you and your brand stand for. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.