Building your Brand

Marloes, a small business owner who experienced burnout and is now rebuilding her career, discusses topics such as her initial experience of burnout, why burnout happens, finding balance on social media, and shifting away from transient platforms and investing in lasting content.

This week, I'm chatting to amazing Instagram and TikTok sensation, designer and founder of Pink Pony Creative Kristy Campbell who grew her business from a one-woman band to a thriving agency in three years! In the episode I picked Kristy's brains about how she's transitioned from working solo to leading a team, what struggles she's navigated and how her processes have evolved.  Whether you are interested in building a team, already have one and want to see how to make it more efficient, or maybe you're content as you are this episode is packed full of honest and encouraging tips we could all use! Check out Marketing Magic featured in today's episode Don't forget to check out Kristy online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Something I've been pondering recently is how, as content becomes more bland and generic due to the increased usage of AI, personal branding is going to become more important than ever before. Today on the podcast I am chatting to Christine Gritmon all about personal branding. Who should have one? How to get started? And how to make your personal brand work for you. We even cover the age-old dilemma of how many Instagram accounts you should have!  I nodded along in agreement to so much of what Christine said in this episode, and I really hope you find it helpful too. Check out Marketing Magic featured in today's episode Don't forget to check out Christine online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

I love finding new ways to talk about branding and different aspects of it that I haven't covered before so in today's episode I'm chatting to Katie Elliott, an HR consultant who loves working with startup, micro and indie businesses. We chat about the culture of your business and how caring for your staff (or yourself if you're a solopreneur!) is part of building a strong and successful brand. Honestly, I love this topic and it was so interesting to chat to Katie about it.  Katie also has a freebie that she's created called a Business Owner's Guide to Company Culture. I really hope you enjoy the episode and head over to Instagram and let us know what you think and let's carry on the conversation. I always love to hear from you. Check out Flodesk featured in today's episode Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Earlier in the year, I attended the Doing It For The Kids Meetup in London, and I started chatting about imposter syndrome and context collapse with someone I'd never met before. That person was my guest on today's episode, Leila Ainge, a psychologist, coach and management consultant.  We discussed imposter syndrome (or phenomenon), why it happens and Leila shares advice on how to manage and work with your feelings of imposter syndrome.  If you've been battling with imposter syndrome this is a great episode for you!  Don't forget to check out Leila online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Public speaking was never something I tied to my branding but after my experience working with today's guest, public speaking coach Charlotte Lewis, I'm now a total convert.  I got in touch with Charlotte to help me prepare for a closing keynote and, while she gave me a huge confidence boost and helped make my talk much better, I also left with a deep understanding of how our voice and physical presence impacts our branding.  In the episode we talk about some really practical ways you can start to improve your public speaking and delve into the things that might be holding you back. It's a great episode for anyone wanting to feel more confident in their voice so dive in and let us know what you think!  Check out PENFOLD featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!  Don't forget to check out Charlotte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.    

Today, I am welcoming creative director, designer and bestselling author Radim Malinic back to the podcast! With two new books out on topics very close to my heart, it was great to chat to him about the struggles of running your own creative business. As always, Radim is very honest and open and we chatted about the ups and downs and struggles that he's faced in his decades long creative career. From experiencing burnout to having therapy, we cover a whole host of experiences he's had so If you've ever felt alone in business this is the perfect episode to dive into. Mentioned in the episode From Strength to Strength by Arthur C. Brooks Buy Radim's books at November Universe Radim's previous episode of Building Your Brand A big thank you to today's episode sponsor Marketing Magic This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!  Don't forget to check out Radim online and while you're at it, come and say hello to me on my Instagram page! Can't wait to connect with you.

One of the things I feel super passionately about as someone who works with small business owners is that you can build a business that works for you and how your brain and your body work and not just do things cuz you see everyone else around you doing those things. In today's episode, I had an absolutely brilliant chat with Sara Tasker, who you might know online by her business name, Me and Orla. Sara runs a multi-six-figure business while dealing with multiple chronic illnesses, and we chat about how she's really consciously built a business that works around her illnesses and supports her in a way that a 9-5 just wouldn't do. We also chat about a whole bunch of mindset shifts that we've both had to make over the last 10 years. Sara's course, the Insta Retreat was one of the first online courses I ever took, and so I loved hearing about all the various ways that Sara makes money in her business, including through that course and what she is doing to grow her business while honoring the rest that she needs. Whether you have a chronic illness or not, this episode is a must-listen for small business owners.  Don't forget to check out Sara online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

This episode is SO exciting because it happened entirely due to my rejection challenge!  I pitched renowned US based fine artist, illustrator and author Lisa Congdon earlier in the year and was so suprised when she said yes. Lisa is someone I've followed for almost a decade and have admired her approach to business so much I was desperate to talk to her about it.  Lisa started her business in her 40s and we discussed her creative journey, the imposter syndrome that came with it and the (unexpected) benefits of starting a business later in life.  The conversation is filled with wisdom and generosity from Lisa, and it's perfect if you want to gain insights into creativity, business, and embracing your unique path. Don't forget to check out Lisa online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

If you enjoyed this episode please leave a 5* rating and review!  Sustainability is such a buzzword, but what does it actually look like when it comes to marketing our businesses? In this episode I chat to Laura Ahearn, the director of Cardiff marketing agency Millrace Marketing about this exact topic!  Laura's agency focuses on impactful campaigns for both people and the planet, and they recently became a certified B Corp. Tune in to learn how businesses can be more sustainable and understand what it means to be a B Corp and how you can focus on sustainability in your business too.  Check out Marketing Magic featured in today's episode  Join the conversation and share your thoughts with me via email or Instagram. This episode was written and produced by me and edited by Lucy Lucraft.