Building your Brand

One of the things I feel super passionately about as someone who works with small business owners is that you can build a business that works for you and how your brain and your body work and not just do things cuz you see everyone else around you doing those things. In today's episode, I had an absolutely brilliant chat with Sara Tasker, who you might know online by her business name, Me and Orla. Sara runs a multi-six-figure business while dealing with multiple chronic illnesses, and we chat about how she's really consciously built a business that works around her illnesses and supports her in a way that a 9-5 just wouldn't do. We also chat about a whole bunch of mindset shifts that we've both had to make over the last 10 years. Sara's course, the Insta Retreat was one of the first online courses I ever took, and so I loved hearing about all the various ways that Sara makes money in her business, including through that course and what she is doing to grow her business while honoring the rest that she needs. Whether you have a chronic illness or not, this episode is a must-listen for small business owners.  Don't forget to check out Sara online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

This episode is SO exciting because it happened entirely due to my rejection challenge!  I pitched renowned US based fine artist, illustrator and author Lisa Congdon earlier in the year and was so suprised when she said yes. Lisa is someone I've followed for almost a decade and have admired her approach to business so much I was desperate to talk to her about it.  Lisa started her business in her 40s and we discussed her creative journey, the imposter syndrome that came with it and the (unexpected) benefits of starting a business later in life.  The conversation is filled with wisdom and generosity from Lisa, and it's perfect if you want to gain insights into creativity, business, and embracing your unique path. Don't forget to check out Lisa online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

If you enjoyed this episode please leave a 5* rating and review!  Sustainability is such a buzzword, but what does it actually look like when it comes to marketing our businesses? In this episode I chat to Laura Ahearn, the director of Cardiff marketing agency Millrace Marketing about this exact topic!  Laura's agency focuses on impactful campaigns for both people and the planet, and they recently became a certified B Corp. Tune in to learn how businesses can be more sustainable and understand what it means to be a B Corp and how you can focus on sustainability in your business too.  Check out Marketing Magic featured in today's episode  Join the conversation and share your thoughts with me via email or Instagram. This episode was written and produced by me and edited by Lucy Lucraft.    

Today I chat with Senior Growth Marketer at Podia, Marc Thomas about my favourite topic, failure! In the episode (which was recorded IRL in a podcast studio) Marc opened up about his journey with failure and he shared some really practical tips on how to use it to move forward. It was such an interesting discussion which I found incredibly comforting as well as useful and I hope you enjoy it as much as I did. Check out Marketing Magic featured in today's episode Don't forget to check out Marc online and follow him on LinkedIn. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!         

If you haven't yet heard me talk about my rejection challenge then get ready for a deep dive into it as today I chat with online pal (and the inspiration behind the challenge) Katie Chappell.  In 2019 Katie did a rejection challenge (politely called a 'no thank you' challenge) which transformed the way she works, leading to her working with her dream clients (Google, Brompton Bikes, Nespresso). This challenge completely inspired me to do something similar which was how the 100 rejections challenge was born earlier this year.  Although neither of us reached 100 rejections, we both experienced a profound shift in our mindsets and hugely positive changes in our business too, both financially and mentally.  If you want to know how embracing rejection could lead to serious change in your business this is the IDEAL episode to listen to.  Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

It's a return to normal Building Your Brand episodes and I'm kicking things off by sharing a few things I relearned following my summer break from the podcast and from client work.  It's nothing groundbreaking but I wanted to share in case it resonated with any of you small business owners too! Let me know what you think and PLEASE pretty please leave the podcast a 5* rating and review on Apple Podcasts; doing so tells the algorithm the podcast is offering value and should be shown to more folk like you. And you'll have my endless love for life ;)  I'll share my favourite reviews in a future episode so get your writing hats on!  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. In this episode, I revisit my interview with managing director of independent branding and design studio Mother Design, Kathryn Jubrail who shared her wealth of knowledge about helping brands break through the sea of sameness and show their uniqueness. It's a great one to listen to if you struggle to see your USP and I hope you love it!  Don't forget to check out Mother Design online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. Laura Pashby is a writer and a photographer who tells stories using words and photographs on her blog, her Instagram audience, for brands, and in magazines. Laura’s mission is to show others how to share their stories in order to connect with others, and she does it so well I wanted to share this vintage episode twice!  Don't forget to check out Laura's newsletter and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. In this bonus episode I chat with business and marketing strategist, podcast host, and monochrome enthusiast, Alice Benham! Alice is passionate about helping business owners to develop and implement the strategies and we chatted about that in today's mini-episode.  Don't forget to check out Alice's podcast and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. Sahar is a Pinterest Marketing and Business Strategist on a mission to help impact driven women grow profitable businesses without sacrificing family and when she turned her hand to Pinterest a few years back she increased her traffic by 300%, reaching over 2 million monthly views on the platform a year later. In today's snapshot of the original episode, you'll hear me chat to Sahar about the unique difference Pinterest offers vs. Instagram. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. Don't forget to check out Sahar online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!