Building your Brand

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. Back in April 2021 I chatted with play theory expert Emma Worrollo aka A Playful Den. The journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child and we forget how to play. But  play can connect us to who we want to be, which is why Emma is so passionate about it.  In this gem of a mini-episode we chat about how to resist turning all of our hobbies into business. Don't forget to check out Emma online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. In this episode, I chat with Bristol-based marketing & small business expert Aime Cox-Tennant who supports creative small biz owners at her Bristol-based marketing agency Studio Cotton. In this bonus episode we chat about why you should take blogging more seriously.  Don't forget to check out Aime online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. Ola is a full-time family content creator and former Global Brand Partnerships Manager at TikTok. In the original episode, we chatted about how to stand out on Instagram and TikTok but I chose a snippet where Ola shares the importance of making your audience feel something. Don't forget to check out Ola online and follow her on TikTok. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. In this episode I am joined by SEO specialist, marketing nerd and creative business cheerleader, Menekse Stewart. We delve into lots of topics in the original episode but I chose a snippet where we chatted about why email marketing is so important for a small business.  Don't forget to check out Menekse online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!       

It's been a while since I did a solo episode, but I decided to record one ahead of my short podcast break. In the episode I talk about how and why I planned a podcast break, what I'll be doing and I share a few personal lessons I've learned recently.  And I have a favour to ask! I've created a feedback form about the podcast to get to know you and make sure I'm giving you what you want. As a thanks from me, everyone who gives feedback will be entered into a competition to receive a little gift in the post.  So if you would like to be entered to win a prize, it'll probably be a box of goodies from me in the post. Then just drop me an email after you've completed the form to podcast @ liz mosley.net and tell me that you did it. And then I'll choose a few people at random to send something to. By doing it that way, your email won't be connected to your feedback entry. Check out Flodesk featured in today's episode Referenced in the episode:  Failed It, how to Turn Mistakes Into Ideas and Other Advice For Successfully Screwing Up by Eric Kessels. Rest is Resistance book The Rest Deck  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

I'm pretty sure we all want to make sure our businesses are culturally sensitive but it can feel a little overwhelming.  Today I'm talking to designer and LinkedIn author, Nicte Cuevas, who I've been eager to record an episode with ever since we met last year in LA and discovered our shared passion for design, branding, and our Colombian heritage. We dive into ensuring our branding is inclusive and talk about how to create branding that is culturally sensitive and inclusive.  It was truly enlightening to hear Nicte's perspective so, in my opinion, this episode is a must-listen! Don't forget to check out Nicte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Flodesk featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

In today's episode, I chat with chronic illness coach and podcast host Alana Holloway who supports people to work with, not against their chronic illness to unlock the lives they want to live, and businesses they want to run.  As someone who doesn't have a chronic illness, but runs a business with accessibility as one of my core values It was a really valuable conversation. I learned what my clients might need from me and how chronic illness could impact our work together.  If you're a small business owner with a chronic illness keen to explore how to use it to improve your work/life balance this is a really juicy episode to dive into!  Referenced in the episode: (podcast episode) Using words to show up authentically online with Suzy Darke  Check out Alana's free quiz  A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Alana online and listen to her podcast. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

For those of you who've been around a while, you'll know that before I focused solely on branding I used to run a stationery shop alongside my full-time job, selling at markets on weekends so I know just how hard running a product-based business can be.  I'm really excited to share today's episode with retail expert, author of Tame Your Tiger and Resilient Retail founder Catherine Erdly who joined me to talk all things retail. We explore the hurdles that can consume product-based businesses if not addressed effectively. Even if you don't run a product-based business, there's plenty of thought-provoking advice in this episode that I found really helpful and hope you do too.  If you're a business owner keen to take charge of your profit this is a great episode to get stuck into. Referenced in the episode: Tame Your Tiger by Catherine Erdley Fyre Festival on Netflix A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Catherine Erdly online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!       

In this episode, I chat with friend of the podcast, marketing expert and soon-to-be author Hannah Isted. We delve into how to get over the trap of creating what everyone else does, injecting personality into your brand and turning events into value-packed content. If you're burnt out trying to create consistent content and you need a helping hand, this is the episode for you. Don't forget to check out Hannah online, follow her on Instagram and sign up to her newsletter. While you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thank you to today's episode sponsor Flodesk (affiliate link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

In this episode, I chat with fellow branding designer, creative mentor, and founder of design studio Sarah Robertson, who runs her studio called These Are the Days. Sarah's expertise lies in supporting independent businesses with their strategy, styling, and storytelling to help them create brands that feel like home.  We explored what it looks like to foster community and touch on the concept of community over competition, discussing its meaning to Sarah, as well as how to handle professional jealousy when it arises. Sarah's kind and gentle approach to her business is truly inspiring, and it was fascinating to chat with someone who has intentionally built a business that aligns with her values and needs. If you've felt lonely in business and wanted to create a community that nurtures and inspires you this is a really practical episode to dive into.  Referenced in the episode: the #communityovercompetition hashtag on Instagram Andy Lambert's LinkedIn post Episode 43: Making the most of social media with Andy Lambert A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Sarah's community online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!