Understanding Inclusive Marketing and the Role of AI with Joyann Boyce

I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI! 

We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss the challenges in eliminating inherent biases in society, the role of AI in checking language for biases, and the potential risks and benefits of using AI in marketing and business operations.

Episode highlights: 

02:30 The Challenges of Inclusive Marketing for Small Businesses

04:54 The Importance of Language in Inclusive Marketing

17:11 The Role of AI in Inclusive Marketing 

25:18 The Value of Art and Creativity in a Capitalist Society 

26:29 The Role of AI in Creative Industries

43:13 The Future of Language in an Inclusive Society

Referenced in the episode:

• Joyann's podcast: Marketing Made Inclusive
• Joyann's YouTube Channel

Thanks to iStock for sponsoring this episode.

Don't forget to check out Joyann online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

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