Building your Brand Embracing the benefits of being freelance with Beth Gladstone
We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat.
We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down.
Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one.
It's a really interesting perspective and I hope you enjoy it as much as I did!
Referenced in the episode:
Episode highlights:
01:39 Navigating Identity and Labels in Freelancing 03:38 The Freelancer's Advantage: Personal Touch and Value 10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth 11:33 Redefining Success and Scaling as a Freelancer 15:49 Lean Business Strategies: Efficiency Over Expansion 23:26 Marketing Yourself as a Company of One 25:33 The Power of Personal Branding and Authentic Marketing 35:14 Defining Success on Your Own Terms
Thanks to Marketing Magic for sponsoring this episode.
Don't forget follow Beth on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
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