Building your Brand

I often seek out guests who are doing things a little differently because I think it's so important to show there's not just one way to do things. Today's guest is an award winning content creator, speaker, accountant and founder of accountancy firm Accountant She Rachel Harris.  Rachel shares her journey of taking social media by storm, building her successful personal brand and co-running the fastest-growing accountancy firm in the UK with her husband. She discusses the strategic approach she took to brand and content development, along with the importance of personal branding in reaching the right audience and potential employees.  Rachel also highlights the importance of core values in creating a brand culture and driving a business. It's a really motivating episode which gave me so much food for thought and I hope you'll feel the same!  Check out Adobe Express featured in today's episode Episode highlights:  (03:08) The Growth of Rachel's Accountancy Practice (04:27) The Intersection of Finance and Personality (05:33) The Strategy Behind Rachel's Disruptive Approach (07:59) The Impact of Rachel's Personal Brand on Her Business (22:25) Breaking Stereotypes in Accountancy (22:33) The Power of Diverse Workforce and Content Creation (25:06) The Journey of Establishing Core Values (28:31) The Influence of Branding on Staff and Client Attraction This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!  Don't forget to check out Rachel online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  

I can't quite believe it, but after over two years of podcasting we've made it to episode 100 of the Building Your Brand podcast! Thank you so much to all of you for joining me for this journey; it's been one of the BEST things I've ever done for my business and in today's episode I tell you why.  In today's episode I invited my podcast producer Lucy Lucraft on, and in a twist of events, she is interviewing me! It's a really fun and open chat about how and why I started the podcast, what has surprised me along the way, and the benefits of starting a podcast.  There's a lot of behind the scenes stuff about the podcast and we share some funny things that've happened over the past two years too. If you're a die hard Building Your Brand fan, you'll love this episode!  And if you're someone who wants to understand the business benefits of starting a. podcast (or you want to explore how sponsorship works) this is the perfect episode to dive into.   Referenced in the episode:  Getting to grips with email marketing with Menekse Stewart Sales funnels simplified with Menekse Stewart Being a generalist could be the best business decision you make with Kyle Webster How to find joy when times are tough with Sophie Cliff Quitting social media profitably with Astrid Bracke The unexpected benefits of changing your career later in life with Lisa Congdon This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!       

As we're nearing the very last Building Your Brand episode of the year I've squeezed in a solo episode! This one is a little bit more personal as I reflect on 2023 and how it's been both exhausting AND my busiest year yet.  It's really easy for us all to constantly look forward to our goals and feel frustrated we haven't yet reached them so I hope this episode helps you look back to see just how far you've come over the past twelve months.  When I think back on 2023 I think my overall feeling is exhaustion. But I also had my most profitable year and worked with some amazing clients and brands too. And of course this podcast, my newsletter and Instagram have all been a highlight!  If you need a reminder of how far you've come, this is the perfect episode.  Check out Adobe Express featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

Marloes, a small business owner who experienced burnout and is now rebuilding her career, discusses topics such as her initial experience of burnout, why burnout happens, finding balance on social media, and shifting away from transient platforms and investing in lasting content.

This week, I'm chatting to amazing Instagram and TikTok sensation, designer and founder of Pink Pony Creative Kristy Campbell who grew her business from a one-woman band to a thriving agency in three years! In the episode I picked Kristy's brains about how she's transitioned from working solo to leading a team, what struggles she's navigated and how her processes have evolved.  Whether you are interested in building a team, already have one and want to see how to make it more efficient, or maybe you're content as you are this episode is packed full of honest and encouraging tips we could all use! Check out Marketing Magic featured in today's episode Don't forget to check out Kristy online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Something I've been pondering recently is how, as content becomes more bland and generic due to the increased usage of AI, personal branding is going to become more important than ever before. Today on the podcast I am chatting to Christine Gritmon all about personal branding. Who should have one? How to get started? And how to make your personal brand work for you. We even cover the age-old dilemma of how many Instagram accounts you should have!  I nodded along in agreement to so much of what Christine said in this episode, and I really hope you find it helpful too. Check out Marketing Magic featured in today's episode Don't forget to check out Christine online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

I love finding new ways to talk about branding and different aspects of it that I haven't covered before so in today's episode I'm chatting to Katie Elliott, an HR consultant who loves working with startup, micro and indie businesses. We chat about the culture of your business and how caring for your staff (or yourself if you're a solopreneur!) is part of building a strong and successful brand. Honestly, I love this topic and it was so interesting to chat to Katie about it.  Katie also has a freebie that she's created called a Business Owner's Guide to Company Culture. I really hope you enjoy the episode and head over to Instagram and let us know what you think and let's carry on the conversation. I always love to hear from you. Check out Flodesk featured in today's episode Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Earlier in the year, I attended the Doing It For The Kids Meetup in London, and I started chatting about imposter syndrome and context collapse with someone I'd never met before. That person was my guest on today's episode, Leila Ainge, a psychologist, coach and management consultant.  We discussed imposter syndrome (or phenomenon), why it happens and Leila shares advice on how to manage and work with your feelings of imposter syndrome.  If you've been battling with imposter syndrome this is a great episode for you!  Don't forget to check out Leila online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Public speaking was never something I tied to my branding but after my experience working with today's guest, public speaking coach Charlotte Lewis, I'm now a total convert.  I got in touch with Charlotte to help me prepare for a closing keynote and, while she gave me a huge confidence boost and helped make my talk much better, I also left with a deep understanding of how our voice and physical presence impacts our branding.  In the episode we talk about some really practical ways you can start to improve your public speaking and delve into the things that might be holding you back. It's a great episode for anyone wanting to feel more confident in their voice so dive in and let us know what you think!  Check out PENFOLD featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!  Don't forget to check out Charlotte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.    

Today, I am welcoming creative director, designer and bestselling author Radim Malinic back to the podcast! With two new books out on topics very close to my heart, it was great to chat to him about the struggles of running your own creative business. As always, Radim is very honest and open and we chatted about the ups and downs and struggles that he's faced in his decades long creative career. From experiencing burnout to having therapy, we cover a whole host of experiences he's had so If you've ever felt alone in business this is the perfect episode to dive into. Mentioned in the episode From Strength to Strength by Arthur C. Brooks Buy Radim's books at November Universe Radim's previous episode of Building Your Brand A big thank you to today's episode sponsor Marketing Magic This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!  Don't forget to check out Radim online and while you're at it, come and say hello to me on my Instagram page! Can't wait to connect with you.