Scale Up With Nick Bradley

How do you design your day to integrate work and life in a way that works for your wellbeing and health? Jen Fisher, Deloitte’s chief well-being officer in the US empowers people to prioritise themselves so that they can optimise their performance and in this episode, she talks about how to manage your life and work in a way that works for you and why in reality  balance is about the rhythms over time She also talks with Nick about the pros and cons of technology and what the future may look like if we effectively use technology to enhance and augment our human relationships Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS There is no need for life and work to be balanced it’s about integration and managing your life and work in a way that works for you, it’s about rhythms over time In some ways technology has had a positive impact meaning we can connect from wherever we are in the world As humans, we haven’t adapted to the technology and taken control of it Technology will never be able to do some of the things humans do that make them uniquely human We need to make a shift about what we reward in the culture of the workplace We need to look at the right way to effectively use technology The first step in changing organisational culture is to take a step back and identify what is holding back wellbeing The people who you work with and come into contact with every day are those who have the biggest impact on your wellbeing Leaders and managers can create the right environment but ultimately everyone has personal accountability for their own well-being and health It’s important to always engage your workforce and asking them will create its own uplift because people feel heard Empower your teams to ask the right questions and discuss what they need Going to the office should be about collaboration with others There is always going to be a need for face to face meetings because humans are social creatures and need the connection. We need to use technology to enhance, sustain and augment those relationships BEST MOMENTS ‘Burnout shouldn’t be the price we pay for success’ ‘We want to understand how people are feeling and how supported they feel’ ‘The future will be hybrid and it’s about how we come together in the moments’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Work Better Together - Jen Fisher & Anh Phillips Work Well Podcast Series ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

David B Horne, founder of the Add then Multiply consultancy who work with business founders who want to grow fast and author of the award-winning book by the same name talks with Nick about how small business can think like big businesses They discuss some of the many ways deals can be structured and what David looks for in the businesses he works with, creating impact beyond growth and the creation of wealth David also discusses the mission of Funding Focus who work to level the playing field for female and under-represented entrepreneurs when raising capital. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The share for share structure means an exchange of shares with potentially a small capital payment Agglomeration is creating an entity to be floated on the stock exchange. You are putting your business into the group for the expected payday When it’s a private company you can control who you offer your shares to, when it’s a listed vehicle anyone can become a shareholder When a company is listed on a public exchange there is never any dispute over the value of the company When a company is well managed and growing you have virtually limitless pools of capital you can access I like to go deep inside the business and deep inside the head of the business owner to understand their motivation, what they want to do and why I want to understand what people are going to do with the money I like to work with people who have an idea about what they want to do when they have grown and made their money I like to see people who are aligned with the UN global goals and know that if I’m helping people to earn tons of money they will do something useful with it I prefer to work growing businesses rather than restructuring. It’s about the steps along the road, understanding the flow and integration steps to grow Its big company thinking for smaller companies who may  think it’s not accessible to them or realistic  and is an underleveraged opportunity The level at which you can scale a business is about the mindset and understanding of the founder BEST MOMENTS ‘It’s fascinating the number of ways you can structure deals’ ‘There aren’t enough smaller businesses thinking about this’ ‘It’s about impact as well as wealth creation’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment dbh@addthenmultiply.com Add then Multiply by David B Horne Focus Funding  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Stephen Scoggins is a multimillionaire serial entrepreneur with six businesses who went from homelessness and a chaotic past to a nine-figure business leader He discusses how there are moments in life that you think are going to cause you pain but they are actually there to shape you and why when in the moment things can seem insurmountable they can be overcome if you understand how to move from being stuck to unstoppable. Stephen also explains how if you are building any business you need to also be building yourself and be intentionally curious every day if you want to achieve impact and legacy Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Going from stuck to unstoppable is about resilience People get used to living their life and forget that they can create a new one So much more is possible but you have to learn to look at things differently You have to be willing to do today what others wont to have tomorrow what others don’t You need to be intentional and always make others feel seen, heard, valued, and appreciated Principles govern promises and when you understand this you can have an impact Ask yourself – what’s right?, what’s confusing?, what’s missing and what’s wrong? In all areas of your life What’s right - you amplify, the things that are missing you discover, find, and explore. The things that are confusing you clarify through outside advice and mentorship The things that are wrong are very rarely wrong, they are more likely to be misdiagnosed and from there you can shape the principles that move you from being stuck When you are the real you, you expel from around you the people who are holding you back and attract those people who can help you move forward You need to treat everyone around you as a customer and be intentional about finding out what they want and how you can help them You need to be intentionally curious in your life and you only find purpose if you are working on it every day and being intentional When you are building businesses you need to build yourself as well BEST MOMENTS ‘It takes curiosity to create something’ ‘My number one principle now  is impact over income’ ‘My superpower is I can see potential in people that they can’t see in themselves VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment https://stephenscoggins.com/transformulive/ Stephen Scoggins Instagram  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nir Eyal has spoken on some of the world’s biggest stages and his expertise focuses on the intersection of psychology, technology, and business. He is a behavioural designer who works with companies to build the kind of products that build good habits in people’s lives. He discusses how distraction and traction can be applied to anything in life and how anyone can learn the habits and tactics that mean they can be "indistractable". What do you think is distracting you? Nir shares great content about why it might not be what you thought, and how to build habits and tactics that focus on traction, in a fascinating episode that every entrepreneur should listen to. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Focus is one of the things people struggle with the most but we can all build good habits. You can’t buy customer retention and engagement it has to be designed into the product. You need to understand the fundamentals of how to bring people back and the psychology of habits. The opposite of distraction is traction. Traction is an action that pulls you towards what you said you were going to do, things you do with intent, things in line with your values that help you become the person you want to become. Distraction is any action that pulls you further away from what you planned to do, further from your intentions and values, and the person you want to become. Distraction and traction can be applied to anything in your life. We allow ourselves to be distracted by prioritising the urgent and easy over the important and hard work because we rationalise it all needs to be completed anyway. Anything that is not what you planned to do with your time in advance is a distraction. Traction is what you have planned to do. 10% of distraction comes through external triggers, 90% are internal triggers - an uncomfortable internal feeling that we want to escape such as boredom, loneliness, stress, anxiety, and fatigue. If you don’t learn how to control your emotions so they are serving you not controlling you, you will always be distracted. Learn to master your internal triggers, make time for traction, hack back your external triggers, and prevent distraction with pacts - making a pre-commitment to not be distracted. The human species is not designed to be happy all the time.  We are designed evolutionarily to be perpetually perturbed.  The solution is to move towards traction and away from distraction. The way we talk to ourselves is absolutely critical. Visualise and affirm not the outcome but what you will do when you are potentially distracted from doing the thing that will get you the outcome. BEST MOMENTS ‘We have a whole generation of entrepreneurs, who have all the intellect, the insight, and know exactly what they need to do; who are running real fast in the wrong direction, spending all their time with busyness not business.’ ‘Everything is a distraction unless it’s something you have planned.’ ‘It completely changed my life. Now I have personal integrity and I’m indistractable.' ‘Time management is pain management.' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment RESOURCES FOR THIS EPISODE Link to the book "Indistractable": http://geni.us/Indistractable "Indistractable" summary article: https://www.nirandfar.com/skill-of-the-future/ Distraction guide: https://www.nirandfar.com/distractions/ Habits vs Routines article here: https://www.nirandfar.com/habits/ Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/ Timeboxing article: https://www.nirandfar.com/timeboxing Values article: https://www.nirandfar.com/common-values/ The schedule maker tool mentioned in the interview: https://nirandfar.com/schedule-maker/ ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Andrew Sillitoe, business psychologist, performance coach, public speaker and author talks to Nick about his 4-Keys method and learning how to sustain performance for maximum success With a background as a professional athlete, Andrew brings the winning psychology and mindset of athletes to the business arena with his 4-Keys method and explains how having a vision, game plan and legacy in key areas of your life can bring  the sustained balance you need to succeed Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS I discovered my mission when I talked about my own story and people leaned into it The thing that made the biggest difference was changing my diet it brought more clarity and more energy Everyone could benefit from an elimination diet When you scale a business, you need to also be able to scale the leadership You need to have not only a vision but also a purpose You need to have intent about what you want to achieve Having the passion, the heart and the drive are really powerful in getting where you want to be Business, body, relationships and mindset form the basis of the 4-Keys method You need a form a vision, game plan and legacy for each area of the 4-Keys There is an element of transformation and becoming the best version of yourself can change your life It’s about taking action and forming new habits Mindset is about understanding what you want to change and moving to a point where you take action and move forward You need to do three things really well - be goal orientated, manage your emotions under pressure and develop self-awareness In business having clarity in your vision, processes and who you are serving is key Business is not a linear pathway; the trajectory can be straight but the journey can be messy When you start expressing your genes in a way that is more in line with our ancestor’s change can come quickly BEST MOMENTS ‘We have a mantra that is ‘slow down to speed up’ ‘The 4-Keys method sent me in a different direction but I realised it was my true passion’ ‘It’s about being proactive and present in your relationships’  VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Andrew Sillitoe The 4-Keys Quiz ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nick talks with Kevin Urrutia, successful entrepreneur, author and expert in growing and scaling online businesses. They discuss why the combination of marketing combined with technology and data is hugely effective in growing and scaling a business and how artificial technology and automation can help to achieve the best results. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Resilience is an important element for any entrepreneur Marketing combined with software to generate leads is incredibly effective Your data is there and a huge amount of data out there is being used, the question is who owns the data? There is a difference between organic and paid marketing Paid marketing is becoming much more sophisticated with geo-targeting Founder focus always needs to shift from organic to paid  marketing because that’s the only way to grow With paid marketing, you can target the people you can serve and not waste money on those who aren’t potential customers for you The tools on social media platforms can really help you to have the data you need Automation and artificial intelligence  can help but it needs to be in combination with a human To begin automating in a business look at the core tasks you and your staff do every day and then break it down and use Zapier, which is a recipe book for the automation of tasks It’s about taking the core tasks and looking for an automated process that can fulfil these tasks Every business needs a CRM so that you can track your customers and how they come to you There is now a creative focus on marketing and you need to build the creative process from  inside your business to support your brand BEST MOMENTS ‘There are a lot of people out there following concept marketing and personal branding but the real differentiator going forward is paid as it becomes more sophisticated’ ‘Having data means you have an insight into your business’ ‘Automation should be there to help you with the user experience’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Digital Marketing Made Easy - Kevin Urrutia & Wilson Lin Voy Media ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Matt Andrews is an investor, philanthropist and entrepreneur who is talking to Nick about collaboration and its importance. He has taken the concept of collaboration and scaled it exponentially and talks in-depth with Nick about his journey and why he is energised by collaborating with other people and championing them to do their best in something they truly believe in. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Putting yourself out there opens you to both the good and the bad but if you are leading and living by your principles they shouldn’t change When I collaborate with people and hear about their ideas, I get energy from them and am excited about it I’m at my best when I’m helping and championing others to do their best in something they truly believe in The ability to pull people in from my business world and connect them with our charity work really solidifies our relationships in a way business never could The money and the business come when you put the right collaborators together Collaboration can bring another level that you can’t put a price on and can’t put a value on the difference it makes in your life Connect, nurture and empower is a framework for building intentional relationships You need to be purposeful about who you want to move to the nurturing phase. Creating communities can speed up the nurture process Real empowerment is when you have such a candid relationship that you can have the difficult conversations With every opportunity, you should first look at whether it’s in alignment with your values and get you closer to your goals Always ask yourself - do I value the person and being with them? Does it help people and drive revenue? Is it fun? Understanding who you are means that you are able to value and appreciate your relationships more You have to be intentional with your days, do stuff you love and hang out with people who empower you and you respect and those you can help BEST MOMENTS ‘Collaboration has brought everything good into my life’ ‘I’m instantly energised by people who are doing great things’ ‘Pulling from my business communities I’ve built an amazing group of friends who have a heart for sharing’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Matt Andrews Instagram ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Sam Harris host of ‘The Growth Mindset’ podcast and the founder of the podcast platform Reason FM (previously Syncify), talks with Nick about all things mindset and how a growth mindset can change everything Having the belief that you can change things and overcome the challenges along with curiosity and being open to the possibilities are what make the difference and in this episode, Nick and Sam share great content about the role growth mindset plays in achieving the outcomes you want. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS         Acquisition entrepreneurship  is about buying a business that has good foundations then optimising and improving If the outcome you are looking for is financial freedom, wealth and the ability to do what you want when you want you can achieve this much more quickly and precisely through acquisitions It’s about a compelling opportunity versus starting something that hasn’t got a proven market or proven customers The psychology for people retiring is that they don’t want the business anymore so you can get these businesses for very little money With a leverage buy out you can leverage the assets in the business to pay for the business I normally have 20-30 deals in process at any one time and expect to close 1-2 of those deals Reason FM is a podcast community platform that enables you to engage with the podcasts you enjoy and discuss the content of podcasts If you can help people to connect it’s a much more interesting media The strategic side of growth is partnerships and acquisitions There are many different ways of thinking about things  and listening to others can help you to see the possibilities Most of what we achieve or don’t achieve is connected to our view of ourselves and our identity A growth mindset is a much more empowering way to live You need to step out from your own self-limiting beliefs BEST MOMENTS ‘It's about active engagement around social media and discussions around the content’ ‘Acquisition entrepreneurship it looks hard but it’s actually simple and works well with the right mindset’ ‘Responsibility for your success is only on you’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Reason.fm Growth Mindset Podcast ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nick is in conversation with Brian Covey, Wealth Advisor and host of the highly successful ‘The Brian Covey Show’ podcast discussing the ways to grow and scale businesses and achieve your goals. Brian shares great content about why empowering others and collaboration is the ultimate key to achieving sustainable and successful growth that has value and culture at its heart. The more you connect with people the more you grow and it’s vital to remember you are always potentially only one conversation or connection away from changing your life. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Start with the end in mind and understand what you want the business to be and look like in 5-10 years Identify other leaders on your team because at some point during scaling you will need to empower others Get clear on what you want to build and understand in detail what you are both good and not so good at You can have wonderful collaborations with people who are not in your office Attractive leadership is about letting people know how you are working and if you don’t go out across social media and ask  proactively it’s not going to happen In the early stages, it’s about creativity and everyone having a voice that’s heard that fuels growth Leaders empower others and recognise that helping others to think critically is about supporting them to get out of their comfort zone and creating a collaborative environment Being intentional about your growth is everything Values and culture underpin everything and there are values that should be discussed early on and shared clearly, honestly and often When you are intentional about growth you seek new learning every day If you are a high achiever you are going to do the things that others aren’t prepared to do The more you connect with people the more you grow BEST MOMENTS ‘Without trust, integrity and character at some point, things will crash and burn’ ‘You are always one conversation, one connection away from changing your life’ ‘The more people have their voice heard and input felt the more ownership they feel’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Brian Covey ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nick’s  guests, Chris Lawson and Samuel Monnie are the co-hosts of the podcast ‘Across the Pond, Marketing Transformed’ and in this, in-depth discussion they talk about the importance of narrative, optimising your marketing strategy, inspiring success and the importance of a growth mindset in business This is a fascinating opportunity to understand how at the heart of good marketing there needs to be a  great storyteller creating a narrative and telling a story with empathy that connects with others. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Storytelling is about painting a picture that is very human With storytelling, emotion is felt and transferred Storytelling is natural to humans and the struggles are very vivid The people that you ultimately connect within business are those who are great storytellers At the heart of good marketing is good storytelling and applies whether its analytical performance-based  marketing or developing a proposition Can you tell the brand story from the perspective of the customer where they are the hero? It was a transformational shift in marketing when the customer started to have a voice Peer to peer groups are about humans connecting on a social and emotional level Listening  as well as telling and talking is a powerful construct Peer to peer learning, sharing and collaboration is a huge opportunity   There are now  multiple ways for content creators to be rewarded and compensated You have to understand your marketing strategies and the audience you want to connect with You need to understand, reflect and listen with empathy and it is this that gives you the right to inspire and paint a picture of the future Be a curious detective, listen carefully and go with where they want to go BEST MOMENTS ‘Whether you are a rising star, experienced professional or entrepreneur we wanted to tell a story around marketing because it isn’t rocket science’ ‘There is a lot of noise out there so you have to stand out’ ‘It’s about connecting in an authentic way with communities on their terms’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/