Scale Up With Nick Bradley

Many advise that increasing prices can lead to healthier profits, but as Nick discusses in this week's show, the real key to successful growth may lie in the value you provide, rather than the price on your ticket. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Many in the start-up phase carry fear along with the excitement, and as a result may set prices lower in order to ensure interest from their client base. Outside perspectives are sometimes invaluable in seeing the gap between your pricing and the value you may be offering. Value based pricing is where you consider the value of what your services will give to your client. Your pricing should be based upon that. If your price is significantly lower than the value being offered, your customer will be less emotionally invested. The less you pay, the less it means to you. BEST MOMENTS 'It's a simple thing to advise, but always an easy thing to execute' 'If you are offering a higher level of value vs what you are charging, then it's easy for someone to say yes' 'If I gave you £10m and you gave me $500,000, would that be an interesting exchange for you?' 'If someone gives me something for free then I don't value it in the same way' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Greg McKeown is a New York Times and Wall Street Journal best-selling author of 'Essentialism: The Disciplined Pursuit of Less', and an expert on why some people in teams succeed when others don't. Greg joins Nick in this episode to talk about his incredible book on essentialism and his new book, 'Effortless', why success must never come at the cost of our happiness and energy, and how best to achieve more by not burning out along the way. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Essentialism is the art of eliminating the non-essential elements of our lives, and then creating systems in order to do what matters most. It is about exploring, eliminating and executing that vision. As high achievers, we have been conditioned to think that the pathway to success is paved with relentless work, and that if we wish to achieve anything, we have to overwork. But this is not the case. In order to make higher and higher contributions, and to remain at the pinnacle of success, the key is to identify the ways in which our efforts reap the most rewards in a sustainable way. To do lists are all well and good, but making lists can be far more productive and satisfying if we change the game. We should endeavour to create lists of tasks that, if we complete them, will guarantee satisfaction by day's end. BEST MOMENTS 'Explore, eliminate, execute!' 'A part of what success is, is to be able to continue to make a higher contribution over a very long period of time' 'We shouldn't say that success is completing our to-do lists. That's a really impossible game' 'Your ability as a leader to be able to listen through those layers and get to the core is an essential leadership attribute'  VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   Greg McKeown - https://gregmckeown.com/books/essentialism/ ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nick discusses the crucial difference between generalist and specialist businesses - those who cater to a broad range of customers through a broad range of skills and offerings, and those who use a more crafted approach to appeal to more niche client base - and which might be worth your focus. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  As businesses grow and teams and revenue grow, complexity is bound to follow. But the businesses that scale successfully and quickly are those that remove this complexity. Smaller generalist concerns will have far more trouble in competing with larger generalists, who have built a more streamlined approach to their offerings, and who can offer it for less. Specialists, who work on a far more niche product, are not always forced to seek customers out. They are usually the ones being sought for their specialist skills. BEST MOMENTS 'It is the simplicity that matters' 'A specialist is someone who is really good at one thing or a small set of things. They are masters of their craft' 'There is not time-for-money equation happening here' 'The riches are in the niches' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Dave Hollis is a New York Time best-selling author, the host of the Rise Together Podcast, a keynote speaker, as well as a life and business coach, plus the CEO of the Hollis Company. Dave joins Nick to talk about his new book 'Built Through Courage: Face Your Fears To Live The Life That You Were Meant For', as well as how to make failure work for you, how to discover your core values, how to stop chasing someone else's dream, and how to develop next-level resilience. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The journey of life is one that forces us to recognise when we must make the hard choices between the comfortable places that keep us from achieving, and the higher levels that make us stronger. For many, events in our early life have led to an inner programming that determines our outlook on how life should be. Those definitions are never necessarily connected to our personal values. Milestones without inner fulfilment are not worth as much as the achievements that light our inner fire. When we identify our purpose and align each goal with that purpose, then we attain inner fulfilment. In order to determine what "next" looks like, it can be powerful to travel back to the you that you inhabited before you became the person you are today. Reconnecting with an earlier version of yourself can provide insight into where the next step lies. BEST MOMENTS 'If you don't have fulfilment on the inside, if you're not clear on your purpose, the other achievements that you create don't really matter' 'In my journey of becoming, I have recognised that there were inflection points where courage was necessary' 'Courage often ends up being the ingredient that's necessary to challenge the programming we're raised with' 'For me there was a wholesale reset on what "next" looked like' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Dave Hollis LinkedIn - https://www.linkedin.com/in/dave-hollis-b5a48671/ The Hollis Company - https://thehollisco.com ABOUT THE HOST   Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Often the simplest things in business are the things that we neglect. This week, Nick takes you back to basics, to talk about an element of business that can make all the difference to success - whether at the outset of your journey or near the exit - your offer: how to create the perfect offer and how to fix an offering that may have run aground. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The simpler you can make something, the better. Often, we overcomplicate things in order to feel that we are somehow enriching it, when in reality simplicity always wins. The offer includes the terms of the agreement. It must include the method of transacting with the person who goes along with you on your journey. When you create an offer, consider that the value you are putting forward must exceed the price. If people are turning you down, then there must be an issue with the value exchange. Around the core offer, think about supplementing with offers of bonuses or guarantees - the extra material that adds value, along with the certainty that what's being bought has less risk. BEST MOMENTS 'Sometimes we like to add complexity to things because it makes us feel better' 'Make people an offer so good that they would feel stupid to say no' 'Never underestimate what it takes to pry some cash from someone's hands' 'You've got to be very clear that you're offering something unique' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

To kick off this powerful new season of the show, Nick talks to Evan Carmichael, a speaker, author, self-professed introvert, and fierce proponent of the principle that we can all be who we want to be if we put our minds to it. Evan has been described by Gary Vaynerchuk as the "DJ Of Inspiration", while Ed Millett has called him "The Modern Day Napoleon Hill", and Forbes have named him as one of the word's Top 40 Social Marketing Talents. In this extraordinary conversation Nick digs deep into Evan's mission - to solve what he describes as the world's biggest problem: that people do not believe in themselves enough. It's an inspiring discussion centring on focus, discipline, and most importantly, belief. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Finding your purpose in life comes from the pain points that you'd like to solve in your own life. There are people out there suffering from the problems you can solve, and they need your guidance.  When we meet challenge and find ourselves defeated, then we have to find another way around in order to defeat it. It's far better to think differently and find another solution, rather than live with the regret of having never conquered. Consistency is the key to growth, but many fall victim to overwhelm and burnout. The key is to find a topic that lights your fire, one that appeals directly to your passion. And always try to connect directly to the audience you have instead of the one you don't have yet. If all you do is chase an opportunity that you don't love, you'll end up losing in the end because eventually you'll find yourself up against people who do love it. You find your next truly successful venture in the intersection between what you love and where opportunity lies. BEST MOMENTS 'Your purpose comes from your pain' 'There are millions of people who are currently who you used to be, and they need your help' 'I want to serve, so even though I'm introverted and shy, I still have a message' 'The most successful entrepreneurs are the ones who love the process of what they're doing' 'I focus on who I have instead of who I don't' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Evan Carmichael - https://believe.evancarmichael.com/homepage Evan Carmichael Instagram - https://www.instagram.com/evancarmichael/?hl=en Evan Carmichael Twitter - https://twitter.com/EvanCarmichael Evan Carmichael YouTube - https://www.youtube.com/channel/UCKmkpoEqg1sOMGEiIysP8Tw ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this very special milestone show, Nick returns with an all-new show – Scale Up With Nick Bradley – designed to inspire and motivate you towards achieving your scale-up ambitions in not just business, but life. Nick explains the shift in emphasis that the new show’s direction will be exploring, as well as the incredible journey that’s led to this remarkable milestone. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Scale Up Your Business has become Scale Up With Nick Bradley, and yet the beating heart of the show remains the same – to empower business owners and entrepreneurs to scale their business so that they can create a valuable legacy. Scaling up is not just about business. It’s about people coming to a decision – a choice to change. Scaling up can take place in multiple areas of life. We can all learn and be inspired from people themselves, as well as the mechanics of how they have achieved success in business. BEST MOMENTS ‘I want to share the journey I’ve been on for the past few months’ ‘I think you learn more from the conversations that feel more real’ ‘First and foremost this is a business podcast to help you scale and grow your business, but it’s also about scaling yourself to be the best version of yourself you can be’ VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

After 117 acquisitions and 25 business exits during his experience in the private equity industry, there are few better placed to advise on how to achieve more when it comes to your scale-up ambitions. Scale Up With Nick Bradley is a series of inspiring conversations with people doing extraordinary things in business and life, with a focus on the tips and strategies that you can apply in your world, as well as the mind-set you need in order to make your dreams happen. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this episode Nick is presenting live in the US and asks his audience to think about the three questions that really matter when you are in business. What is your life changing number? Why does that number matter? And is what you are doing now in your business going to get you to your life changing number? Nick has built, scaled, and sold multiple  businesses and explains the strategies that can be adopted to drive growth exponentially for your business Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS What is your life changing number? The number that creates freedom for you A key driver for many is achieving freedom-being able to do what you want, when you want without any restrictions Is what you are doing now in your business going to get you to your life changing number? If you don’t make serious money when you are in your business, you can make serious money when you sell it There are strategies you can adopt in your business to drive a different type of growth You can grow a business through organic growth one customer at a time, its intentional but slow and a rite of passage Overlay strategic growth, which is faster, more focused and creates more growth to create exponential  growth Structuring capital is about strategically placing capital to drive a higher value With a leveraged buy-out you take the asset value of the business and negotiate with the seller paying for the asset over a prolonged period from the profit of the business you are buying You need to consolidate and build the story of the business before the exit In order to make life changing money you must work towards life changing impact You can only really scale to the level of your identity BEST MOMENTS ‘How you have built your business to date is only half the story’ ‘You need to start with the end in and optimise the foundations of the business’ ‘My driver is ‘team Bradley’ many of the decisions I’ve made in the last few years have been about them – creating a life for them and being the best role model VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Scale Up Your Business Global ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Awfa Mustafa, Founder and CEO of Najahi Events, who bring the world’s best motivational speakers to the UAE shares  the incredible story of her escape from Iraq and how her experiences have shaped the person she is today, dedicated to the provision of accessible education across the world This is a truly inspirational episode as Awfa shares with Nick why you have to be grateful every day, be brave in your decisions and have faith and show up every time you are needed because ultimately it’s about fixing things Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS I spend money on experiences whether its learning experiences or travel experiences with my family I believe the memories you make and what you learn from travel and exposure to educators is worthwhile Every day was a scary day because you didn’t know what was going to happen When it’s human to human regardless of your background or your job you will help someone in need In 2004 Dubai were offering visas and I was finally able to move my Mum and Dad to safety Every person in Bagdad of my generation has a story We grew up in a world where politics played a big role in our lives – you could live today and die tomorrow It was hard to be positive for a very long time, living the fear every day I used to mentor myself – saying nothing could last forever and that I could do this I believe in a greater good and purpose and that sometimes things happen for a reason You move to being in a reactive mode, just wanting to fix things Have a plan and if something goes wrong fix it. A decision is better than no decision You have to be brave; no one is going to make the decisions for you and the hardest decisions are those that define your destiny You have to have faith and show up every time you are needed Don’t judge or blame just show up and fix it BEST MOMENTS ‘We reached a point where if you went out you said goodbye to everyone because you didn’t know if you’d be coming back’ ‘The hardest decisions are those that make you who you are’ ‘If people can binge-watch they can binge learn’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Scale Up Your Business Global awfa@najahi.com   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/