Scale Up With Nick Bradley

Mel Abraham is dedicated to a new way of thinking and a new way of life, of helping others to pave the road to financial independence and affluence through entrepreneurship, and by doing so, helping to leave legacies that live longer than we ever could. In this episode, Mel talks to Nick about his empowering story of resilience, the ways in which you can create true affluence and wealth, as well as his incredible book 'The Entrepreneur's Solution: The Modern Millionaire's Path To More Profit, Fans and Freedom' Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS People choose a path that often brings disillusion and a lack of fulfilment, but then choose to stay on that path, believing that the choice is a one time offer. It's never too late to change for the better. We make the greatest difference by using our legacies and positivity to connect at a meaningful level, and using our business, services and ideals to impact lives. Financial success is not necessarily about the acquisition of more. By constantly chasing the next dollar we can lose our connection to what makes us truly satisfied. Creating plans is not about making one rigid structure. It is about creating several different approaches so that we mentally store alternative routes in the mind. BEST MOMENTS 'When they tell me I can't do something I say "Let me show you"' 'We are all placed here to create a legacy' 'We lose our connection to contentment. We lose our connection to what's important' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment    Mel Abraham - https://melabraham.com ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Life has changed drastically for many in the wake of the tumultuous world events since 2020, but we must remember that while we cannot control much of what has taken place, we can control the way we feel about things. In this episode, Nick talks about the power of words themselves, and how by gaining mastery over the words we use, especially internally, we can positively impact our environment and the life we live. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS We need to speak to ourselves in empowering ways, even in moments that may seem trivial at first. Positive reinforcement from within helps us to take more positive action. We often filter our speech so as not to come across in certain ways to certain people, and yet we do not seem to naturally grant ourselves this privilege. If you have big goals and big ambitions, then this can present a string of challenges. Therefore, we should endeavour not to bring extraneous external challenge to ourselves. Examine the habits and routines that drive your behaviours. An effective practice is to keep a journal and be as honest as possible, taking out your inner thoughts and externalising them. BEST MOMENTS  'Words have more power than maybe you appreciate' 'The things that you say and what you think, becomes real' 'You've got to take control of the words and communication in your head' 'Fear is something that is created'  VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Zach Bitter is an American ultramarathon runner who holds world records for the 100-mile run and the 12-hour run. As one of the planet's greatest athletes, there are few who know better how to achieve excellence through hard work, discipline and determination. In this episode Zach talks about his incredible athletic career, his subsequent coaching activities and the ways in which he is helping new generations of runners to go from beginner to advanced, regardless of experience or their starting point and lifestyle. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS There are huge parallels between what can be achieved in business and what we achieve in other areas of life. Countless lessons can be carried over from the world of self-development, and into the world of entrepreneurship. Developing consistency and performing at a high volume is the key to building our resilience, allowing us to move gradually towards bigger and bigger targets and goals. Optimisation is about being persistently diligent and performing constant analysis upon ourselves. By doing so we can incrementally tweak and adjust until we find our optimal setting. It's far better to focus on delivering quality when you put your message out into the world. By trying to be everywhere your message can sometimes become diluted, and you can misplace the reason why you began in the first place. BEST MOMENTS 'One conversation, heard at the right time, can change everything' 'That consistency, and doing it at a high volume, is conducive to really developing that lower-end intensities' 'You make slight tweaks and you make them individual to you, and that's when you find your sweet spot' 'I remember looking at my splits and thinking okay, if I maintain this pace then I'll break the American record by six or seven minutes...' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment    Zach Bitter - https://zachbitter.com ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

This week, Nick talks about a strategy known as "The Digital Marketing Trifecta", made up of three elements - earned, owned and paid - and how it can provide you with not just the tools for growth, but also with the most comprehensive marketing strategy out there. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Earned is the stage whereby you are putting content out into the world, and building your brand. You are driving people towards you and your business through the content that you are creating. Owned represents your "list" - the literal names of those who have connected with your content and have given over their details to you in exchange for a deeper level of connection. Paid is the act of receiving payment for your work. This can come from display advertising, re-targeting, paying influencers, paid content promotion, and also from affiliates. BEST MOMENTS 'If you're going to grow and scale a business strategically, you can't do it on poor foundations' 'You've never had a better time in history to be able to go out there and share your message' 'It's about having a strategy around each of them, if you're going to leverage the most comprehensive digital marketing strategy possible' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

This week, Nick is joined by tech entrepreneur, New York Times bestselling author, and keynote speaker, Josh Linkner, a man on a mission to drive creativity, innovation, and reinvention. Josh discusses his belief that all human beings have incredible creative capacity, and talks about the ways in which you can unlock your own latent innovation genius in order to grow and scale your business. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS A creative troublemaker is someone who is unwilling to accept the status quo in the world - someone who is always looking to break free of the norms and see what is possible beyond them. Leadership used to be viewed as the conductor in an orchestra leading his musicians in the pursuit of perfection. But the world has changed. It's a world where the chaotic can be embraced. Creativity comes not just in traditional means, but in all aspects of business, from the way we hire, to the way we structure financially, from the way we approach deals to the culture we establish. The inherent flaw in brainstorming is that our inhibitions sometimes shut us down. To fix this we need to practice "role storming", the art of brainstorming in character - pretending to be someone else while coming up with ideas. BEST MOMENTS 'The confidence comes from knowing you're going to screw things up multiple times, but you figure out how to course correct' 'The fastest breakthroughs always happen when you're working in a group of top performers' 'We need to think of ourselves as jazz musicians where you're trading the baton of leadership' 'The company that projects as innovative gets all the things that in turn create real value' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   Josh Linkner Twitter - https://twitter.com/joshlinkner Josh Linkner - https://joshlinkner.com ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Many advise that increasing prices can lead to healthier profits, but as Nick discusses in this week's show, the real key to successful growth may lie in the value you provide, rather than the price on your ticket. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Many in the start-up phase carry fear along with the excitement, and as a result may set prices lower in order to ensure interest from their client base. Outside perspectives are sometimes invaluable in seeing the gap between your pricing and the value you may be offering. Value based pricing is where you consider the value of what your services will give to your client. Your pricing should be based upon that. If your price is significantly lower than the value being offered, your customer will be less emotionally invested. The less you pay, the less it means to you. BEST MOMENTS 'It's a simple thing to advise, but always an easy thing to execute' 'If you are offering a higher level of value vs what you are charging, then it's easy for someone to say yes' 'If I gave you £10m and you gave me $500,000, would that be an interesting exchange for you?' 'If someone gives me something for free then I don't value it in the same way' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Greg McKeown is a New York Times and Wall Street Journal best-selling author of 'Essentialism: The Disciplined Pursuit of Less', and an expert on why some people in teams succeed when others don't. Greg joins Nick in this episode to talk about his incredible book on essentialism and his new book, 'Effortless', why success must never come at the cost of our happiness and energy, and how best to achieve more by not burning out along the way. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Essentialism is the art of eliminating the non-essential elements of our lives, and then creating systems in order to do what matters most. It is about exploring, eliminating and executing that vision. As high achievers, we have been conditioned to think that the pathway to success is paved with relentless work, and that if we wish to achieve anything, we have to overwork. But this is not the case. In order to make higher and higher contributions, and to remain at the pinnacle of success, the key is to identify the ways in which our efforts reap the most rewards in a sustainable way. To do lists are all well and good, but making lists can be far more productive and satisfying if we change the game. We should endeavour to create lists of tasks that, if we complete them, will guarantee satisfaction by day's end. BEST MOMENTS 'Explore, eliminate, execute!' 'A part of what success is, is to be able to continue to make a higher contribution over a very long period of time' 'We shouldn't say that success is completing our to-do lists. That's a really impossible game' 'Your ability as a leader to be able to listen through those layers and get to the core is an essential leadership attribute'  VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment   Greg McKeown - https://gregmckeown.com/books/essentialism/ ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nick discusses the crucial difference between generalist and specialist businesses - those who cater to a broad range of customers through a broad range of skills and offerings, and those who use a more crafted approach to appeal to more niche client base - and which might be worth your focus. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  As businesses grow and teams and revenue grow, complexity is bound to follow. But the businesses that scale successfully and quickly are those that remove this complexity. Smaller generalist concerns will have far more trouble in competing with larger generalists, who have built a more streamlined approach to their offerings, and who can offer it for less. Specialists, who work on a far more niche product, are not always forced to seek customers out. They are usually the ones being sought for their specialist skills. BEST MOMENTS 'It is the simplicity that matters' 'A specialist is someone who is really good at one thing or a small set of things. They are masters of their craft' 'There is not time-for-money equation happening here' 'The riches are in the niches' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Dave Hollis is a New York Time best-selling author, the host of the Rise Together Podcast, a keynote speaker, as well as a life and business coach, plus the CEO of the Hollis Company. Dave joins Nick to talk about his new book 'Built Through Courage: Face Your Fears To Live The Life That You Were Meant For', as well as how to make failure work for you, how to discover your core values, how to stop chasing someone else's dream, and how to develop next-level resilience. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The journey of life is one that forces us to recognise when we must make the hard choices between the comfortable places that keep us from achieving, and the higher levels that make us stronger. For many, events in our early life have led to an inner programming that determines our outlook on how life should be. Those definitions are never necessarily connected to our personal values. Milestones without inner fulfilment are not worth as much as the achievements that light our inner fire. When we identify our purpose and align each goal with that purpose, then we attain inner fulfilment. In order to determine what "next" looks like, it can be powerful to travel back to the you that you inhabited before you became the person you are today. Reconnecting with an earlier version of yourself can provide insight into where the next step lies. BEST MOMENTS 'If you don't have fulfilment on the inside, if you're not clear on your purpose, the other achievements that you create don't really matter' 'In my journey of becoming, I have recognised that there were inflection points where courage was necessary' 'Courage often ends up being the ingredient that's necessary to challenge the programming we're raised with' 'For me there was a wholesale reset on what "next" looked like' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment Dave Hollis LinkedIn - https://www.linkedin.com/in/dave-hollis-b5a48671/ The Hollis Company - https://thehollisco.com ABOUT THE HOST   Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Often the simplest things in business are the things that we neglect. This week, Nick takes you back to basics, to talk about an element of business that can make all the difference to success - whether at the outset of your journey or near the exit - your offer: how to create the perfect offer and how to fix an offering that may have run aground. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The simpler you can make something, the better. Often, we overcomplicate things in order to feel that we are somehow enriching it, when in reality simplicity always wins. The offer includes the terms of the agreement. It must include the method of transacting with the person who goes along with you on your journey. When you create an offer, consider that the value you are putting forward must exceed the price. If people are turning you down, then there must be an issue with the value exchange. Around the core offer, think about supplementing with offers of bonuses or guarantees - the extra material that adds value, along with the certainty that what's being bought has less risk. BEST MOMENTS 'Sometimes we like to add complexity to things because it makes us feel better' 'Make people an offer so good that they would feel stupid to say no' 'Never underestimate what it takes to pry some cash from someone's hands' 'You've got to be very clear that you're offering something unique' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/