Nerd Marketing
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
Latest episodes
Apr 29, 2016 • 20min
Ep 11 Gunning for $1m? Learn to love these three simple marketing equations
The one where Drew explains the three marketing equations that need to hold true for any growing business, and how to use each.
Apr 29, 2016 • 32min
Ep 10 The Six Steps to Building a Million Dollar Ecommerce Business, Part 2
In this episode (part 2), Sina and I finish counting what I consider to be the key success factors.
Apr 29, 2016 • 30min
Ep 9: The Six Steps to Building a Million Dollar Ecommerce Business, Part 1
In this episode my business parter, Sina, and I talk about the personal factors that contributed to our success in growing our online retailer to $1million in revenue.
Apr 29, 2016 • 20min
Ep 8 Million Dollar Mindset: I attribute my success to these three mental factors
The one where Drew talks about the personal factors that contributed to his success in growing his online retailer to $1m in revenue.
Apr 29, 2016 • 18min
Ep 7 Actual Tripwires I Use at a 8-Figure Retailer to Increase revenue 15%
The one where Drew walks through some tripwires and email campaigns that he is using at an 8-figure retailer in order to juice revenue 15%
Apr 29, 2016 • 21min
Ep 6 How to build an awesome retention program in seven simple steps
Discover the secrets behind effective customer retention with powerful tripwire marketing strategies. Listen as Drew shares a successful case study from a gym owner's email campaign that re-engaged lapsed customers. Learn how to set up a structured retention program and automate your marketing processes using tools like MailChimp and Klaviyo. With practical steps for e-commerce retailers, this discussion is a must for those looking to boost profitability and keep customers coming back!
Apr 20, 2016 • 12min
Ep 5 Are you ignoring valuable customer signals that you need to know?
The one where Drew introduces you to the concept of tripwire marketing and explains why it is a great way to think about your marketing campaigns.
Apr 5, 2016 • 10min
Ep 4 Why I Don't Care About Sex (And Why You Shouldn't Either) - an intro to Behavioral Segmentation
The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.
Apr 5, 2016 • 5min
Ep 3 Discount Ladder Case Studies: Copy These Winners Today
The one where Drew walks you through a couple great examples of
easy-to-implement discount ladders from top retailers. He zeros in
on their use in a win-back campaign, but the same approach can be
used across abandoned cart campaigns, welcome campaigns --
virtually any form of user activity.
Apr 5, 2016 • 12min
Ep 2 How to get started with Discount Ladders
The one where Drew walks you through a quick and dirty implementation of a discount ladder. If you aren't using this method, you could increase your revenue 10% in under one hour.
