Nerd Marketing
Nerd Marketing
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
Episodes
Mentioned books
Apr 5, 2016 • 13min
Ep 1 You are spending too much money on dumb-ass promotions
The one where Drew shows you why some retailers spend way too much on promotions and others spend too little. Drew then shows you the "discount ladder" method of driving profits.
