Nerd Marketing
Nerd Marketing
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
Episodes
Mentioned books
Apr 5, 2016 • 10min
Ep 4 Why I Don't Care About Sex (And Why You Shouldn't Either) - an intro to Behavioral Segmentation
The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.
Apr 5, 2016 • 5min
Ep 3 Discount Ladder Case Studies: Copy These Winners Today
The one where Drew walks you through a couple great examples of easy-to-implement discount ladders from top retailers. He zeros in on their use in a win-back campaign, but the same approach can be used across abandoned cart campaigns, welcome campaigns -- virtually any form of user activity.
Apr 5, 2016 • 12min
Ep 2 How to get started with Discount Ladders
The one where Drew walks you through a quick and dirty implementation of a discount ladder. If you aren't using this method, you could increase your revenue 10% in under one hour.
Apr 5, 2016 • 13min
Ep 1 You are spending too much money on dumb-ass promotions
The one where Drew shows you why some retailers spend way too much on promotions and others spend too little. Drew then shows you the "discount ladder" method of driving profits.
