The Build Good Fundraising Podcast

Send us a textIf you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift. Because a great experience leads to greater commitment, and loyalty and satisfaction…and yes, money in the long term. But before you can improve the donor experience—and increase supporter satisfaction—you need to know how to measure it in the first place.  And we’re not talking about an annual donor survey. Today’s guest is going to share the methodology his team developed to measure psychological need satisfaction after every single interaction a donor has with your organization. We're talking to Kevin Schulman, the founder of DonorVoice, and DV Canvass. He’s also the managing editor of The Agitator Blog. Him and his team are focused on using behavioural science to improve fundraising outcomes.And on today's show, we get into: how to setup an ongoing business process to measure donor satisfactionhow to use those scores to improve the donor experiencethe effectiveness of "nudging" in fundraisingwhy the Net Promoter Score has no value for fundraising teamswhy the decision to give and the decision of how much to give are two separate—but related—decisions Connect with Kevin right here.---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

Send us a textHave you ever walked into a meeting with a prospective funder feeling nervous? Maybe you weren't sure how to lead the conversation. Maybe you felt a power imbalance. Or maybe you felt like you were there to beg for money, rather than being there as an equal partner or peer.If you've been there, today's episode is for you.Meet Mallory Erickson. Her mission is to help people like you fundraise more from the right donors WITHOUT hounding people for money. Without feeling like you’re begging. Without feeling like you’re pitching. Without feeling weird and awkward about having the money conversation.In today's chat, Mallory walks through an powerful 5-question framework you can use at your next meeting with a prospective funder.  Connect with Mallory and learn all about her Power Partners Formula right here.---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

Send us a textHave you heard of philanthropic psychology….or phil psych for short? It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy. So instead of being focused on growing revenue from your donors, it’s focused on growing your donors' human capacity to love others—as well as themselves. And when you help people grow their love for others and themselves, well...the money follows. And you end up raising a lot more. Today on the podcast, we get into how to thank your donors using the principles of phil psych with Professor Jen Shang—the world’s first PhD in Philanthropy, and the world’s only philanthropic psychologist. Jen goes through 5 different levels of thanking your donors. As you listen to this, see if you can rank yourself and find out what level you’re at. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

Send us a textHow important is your organization's brand when it comes to the success of your fundraising? How about your culture? Today’s guests have a strong point of view: they’re out to prove that how a nonprofit brand operates on the inside is more important than how it looks on the outside. Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Now they’ve written a book called "Culture Built My Brand: The Secret to Winning More Customers Through Company Culture."And on today’s podcast, Mark and Ted join us to talk about how your internal culture—how your employees  communicate and behave—defines your brand, and influences the success of your fundraising,  more than your logo  or website. LINKS MENTIONED IN THIS EPISODEGet the book Culture Built My Brand Historic Agency---➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA ---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

Send us a textHave you ever run a phonathon? They're a tried-and-true way of engaging donors and raising money, especially for higher education institutions.However, running a successful phonathon in-house is no easy task.That's why on this weeks' show, we're talking to an OG phonathon strategist, Clinton Crow from LEAD Philanthropy. Clinton signed up to make phone calls at Alma Matter College when he was a student—and was named the school’s top student caller four years in a row. He’s never stopped calling since, and today he’s helped hundreds of organizations run their own phonathons, including PBS stations and museums.You can find out more about Clinton and LEAD Philanthropy right here: https://www.leadphilanthropy.com/---➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA ---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

Send us a textWould you like to acquire,  keep and upgrade new donors online? And do it all using marketing automation? It's possible—by building a digital fundraising factory. And it's not as complicated as you might think.Today on the show, we're talking to Dutch fundraising expert Ewald Verhoog on how to build a digital revenue engine from the ground up. Ewald is the author of "The almost definitive book about DIGITAL FUNDRAISING', the step by step method to double your individual income."The book details a blueprint on how to grow your fundraising by 1% per week—which means you can double revenue every 72 weeks. And on today's podcast, Ewald walks us through the framework. You can get the book for free (plus shipping) right here: https://www.fundraising.love/homepage16287651338191631997541708 ---- ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribed to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and : ---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

Send us a textIs your nonprofit profitable? Do you plan to run a surplus every year? When you cost out projects for funders or donors, do you include a profit margin? If that sounds like something you would like to do, but struggle to do, today's episode is for you. Because we’re not talking about generating more revenue—we’re talking about how to keep more of your revenue, using Profit First.Simply put, Profit First is an easy method of distributing your income into different bank accounts that are designated for different purposes. Mike Michalowicz, founder of Profit First and author of a book by the same name, joins us on the podcast today to walk through how you can implement Profit First at your nonprofit. So you can invest for the future growth of your organization. LINKS Get Mike's book Profit First at https://profitfirstbook.com/Sign up for our FREE video mini-course on creating effective fundraising messages at https://www.5minutefundraisingfix.com/ABOUT BUILDGOOD Your fundraising team is maxed out. If you ask them to create appeals and newsletters that reliably bring in more donations… how will they have time to steward donors and build meaningful relationships?Our done-for-you fundraising services help you avoid ignoring—and disappointing—donors. So you can raise more money, and do more good.If you want your direct mail, newsletters, emails and landing pages created by a team of fundraising experts for less than the price of an employee, schedule a call at buildgood.com.

Send us a textMonthly donors...we all want more of them! Today we're going to hear how Greenpeace Canada uses a simple email strategy to grow monthly giving. And the good news is: you can do this, too!Greenpeace Canada focuses on using open and honest emails as a core strategy to ask people who have signed petitions to consider becoming a monthly donor. And in just two years, they've grown monthly giving by over 330%, which is amazing.To tell us how they did it, we're talking to Miriam Wilson, who leads digital fundraising and donor engagement at Greenpeace Canada. This is a really practical conversation, and I hope you leave encouraged by the fact that there is a low cost strategy to grow your monthly giving that nonprofits of any size can implement at any time.Today we’ll cover:[2:40] - How email conversions compare to other channels    [7:55] - Greenpeace's schedule for asking for monthly donors via email    [13:44} - Greenpeace's asking of prospects and first time givers    [18:21] - Crafting an effective monthly giving offer    [24:07] - Greenpeace’s 5 segments for email: strategy and segmentation    [39:31] - Miriam's encouragement for nonprofit fundraisers and leaders    Get connected:You can find out more about Miriam and Greenpeace on her LinkedIn profile. Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To learn more about how BuildGood can help you raise more money from individual donors, and take advantage of our free resources, visit buildgood.com.

Send us a textYour offer is the single most important thing that makes a difference in your fundraising. It's how you move donors toward greater generosity and inspire them to give. But not all fundraising offers are created equal.Many fundraisers struggle to create compelling offers for their causes because they don’t provide urgent and tangible services like food and water and medical care. Their beneficiaries are not kittens or children or an endangered species.The truth is: it is harder to fundraise for some causes than for others. Today on the show, we're talking to June Steward, a fundraising consultant and a copywriting expert, about how you can raise more money with unsexy offers. Today we’ll cover:[3:08] - What is an offer and what makes an offer great?    [08:42] - Tying your offer into your vision    [12:51] - Approaching fundraising for an unsexy offer    [15:10] - Linking your offer to the end benefit    [17:04] - Understanding features vs benefits    [24:26} - June and Mike brainstorm ideas around an imaginary cause    [36:40] - Thinking about what the donor wants to hear and know about your nonprofit    [39:30] - June's encouragement for nonprofit leaders, marketers and fundraisers    [46:16] - Mike's short action plan for your next offer    GET CONNECTED June loves connecting with other fundraisers. You can connect with her on LinkedIn or Twitter or sign up to her newsletter at www.junesfundraisingletter.com. For free resources to help you transform your unsexy offers, you can download slides, a features and benefits worksheet to work out your next appeal offer, and a case study where we transformed the offer and appeal content to raise 4 times the income. www.junesfundraisingletter.com/fp2021webinarPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com

Send us a textOn the eve of the new year 2022, there’s no mistaking that the world has changed—and that includes fundraising.  The role of charity and public society has certainly changed, but so have the expectations of donors. Today, we invite a few smart fundraisers to share their prediction about what will matter most in fundraising in 2022. Today we will be joined by:[02:41] - Dan Sonners, VP of Conrad Direct [10:50  ] - Becky Endicott, Co-Founder and Chief Storyteller at We Are for Good[19:57] - The Janzen Boys performing “Rudy”[26:05] - Brady Josephson, Managing Director of NextAfterPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com