The Build Good Fundraising Podcast #59: Creative deviations in fundraising, with John Lepp
What does a person get when they make a gift to charity?
Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.
And what they get in return is the way you treat them…and communicate with them…and update them.
So, isn’t it our duty to put a lot of thought and care into our donor communications?
Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?
Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters.
John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.
His new book is called Creative Deviations.
It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.
You can buy the book right here.
I learn something new every time I talk to John, so I think you’re going to love this episode.
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