The Build Good Fundraising Podcast #56: How to thank your donors using philanthropic psychology, with Jen Shang
Have you heard of philanthropic psychology….or phil psych for short?
It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy.
So instead of being focused on growing revenue from your donors, it’s focused on growing your donors' human capacity to love others—as well as themselves.
And when you help people grow their love for others and themselves, well...the money follows. And you end up raising a lot more.
Today on the podcast, we get into how to thank your donors using the principles of phil psych with Professor Jen Shang—the world’s first PhD in Philanthropy, and the world’s only philanthropic psychologist.
Jen goes through 5 different levels of thanking your donors. As you listen to this, see if you can rank yourself and find out what level you’re at.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com