The Build Good Fundraising Podcast #62: The 3 lanes of fundraising, with Michael Dixon
You’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing.
But how do you move beyond fundraising communications to building personal, 1:1 relationships?
On today’s show, we’re talking to Michael Dixon from Responsive Fundraising about a framework that will help you think about how to deepen the relationship with your donors beyond just fundraising communications.
The framework is called The 3 Lanes, where each lane represents its own way of fundraising, and likely has a different meaning for your donors.
So as you listen to our chat, see if you can categorize your own fundraising activities and strategies and see which lane they fall into.
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