The Build Good Fundraising Podcast

Kevin Harwood, a leading Canadian advertising specialist, shares his expertise on leveraging Google ads for nonprofit fundraising. He emphasizes that online advertising isn’t just about quick returns but building long-term donor relationships through storytelling. The discussion covers diverse formats like search, display, and video ads, offering insights for nonprofits with small budgets. Harwood also highlights effective engagement strategies, the importance of targeting demographics, and using platforms like YouTube to connect meaningfully with potential supporters.

Send us a textWe’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.  We get into the 3 key steps for a digital donor growth campaign:Creating a valuable resource for a community that aligns with your missionGetting the resource into donors’ hands using the Google Ad GrantConverting these new relationships into lasting supportChris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com

In this discussion, Dana Snyder, founder of Positive Equation and expert in nonprofit donor acquisition, shares her insights on using Meta ads for fundraising. She debunks common myths about paid advertising and emphasizes its cost-effectiveness. Dana explains how to set up lead generation campaigns that can significantly boost email lists. She also delves into the importance of understanding donor lifetime value and provides practical tips for managing successful ad campaigns, ensuring even newcomers can tap into powerful fundraising strategies.

Jeff Giddens, a digital fundraising expert from NextAfter, dives deep into online donor acquisition strategies. He emphasizes the importance of understanding donor psychology rather than just presenting your cause. Giddens discusses how lead magnets and engaging content can effectively build an acquisition funnel. He also highlights the role of targeted ads, key metrics for optimization, and even how traditional methods like direct mail can inform digital approaches. This conversation is packed with practical insights for nonprofits seeking new supporters!

Discover the essential strategies for acquiring new donors while maintaining existing relationships. Learn about the four core methods: cold outreach, warm outreach, content and media, and advertising. Each approach requires dedication, time, and resources to build trust with potential donors. It's all about striking a balance between acquisition and retention for sustainable growth in fundraising efforts. Tune in for insights on effectively connecting with your audience!

Learn about setting realistic growth goals for fundraising in 2024, the impact of COVID on revenue, strategies for growing and retaining donors, and the importance of clear-eyed planning and investment for sustainable growth.

Discover the five key elements of creating a streamlined fundraising plan using the innovative pre-loaded year methodology. Learn how to reflect on past successes with a 'new year reset' exercise to clarify priorities. Uncover the importance of setting clear goals early, nurturing donor relationships, and maintaining a structured approach for consistent execution. Dive into effective strategies for personal engagement and the significance of community within fundraising. This is your guide to elevating your fundraising efforts and achieving financial goals!

Kim Bersin, experienced strategist in strategic planning for fundraising, discusses the power of strategic planning in nonprofit organizations. They cover the benefits of having a strategic plan in place, maintaining focus, aligning teams, and addressing challenges. The podcast also explores the concept of effort versus impact in strategic planning and the use of military language in fundraising. Kim Bersin highlights the significance of pre-planning and creating a plan to obtain buy-in and alignment from all parties involved.

Mike Johnston, a prominent Canadian fundraiser and former NATO analyst, shares insights from his international fundraising journey. He discusses innovative European strategies like face-to-face and SMS fundraising, revealing how cultural differences shape practices, particularly around legacy giving. Johnston also highlights the growing significance of mid-level giving and challenges that come with it. He wraps up with actionable tips for nonprofits looking to adapt and thrive in the evolving global fundraising landscape.

Cameron Bartlett, a digital fundraising expert who has impacted over 125 million people for social good, shares powerful insights on effective content creation. He emphasizes authentic storytelling over polished production, showcasing how relatable content can engage donors more deeply. Cameron discusses growth hacking techniques that smaller organizations can adopt to increase their reach, and highlights the importance of personalized communication to build lasting relationships with supporters. Discover how to craft compelling content that drives action and connects with audiences!