The Build Good Fundraising Podcast

#86: Fundraising trends from around the world, with Mike Johnston

Nov 1, 2023
Mike Johnston, a prominent Canadian fundraiser and former NATO analyst, shares insights from his international fundraising journey. He discusses innovative European strategies like face-to-face and SMS fundraising, revealing how cultural differences shape practices, particularly around legacy giving. Johnston also highlights the growing significance of mid-level giving and challenges that come with it. He wraps up with actionable tips for nonprofits looking to adapt and thrive in the evolving global fundraising landscape.
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