The Build Good Fundraising Podcast #93: How to attract new donors online using the Google Ad Grant, with Chris Barlow
We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.
The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it.
In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.
We get into the 3 key steps for a digital donor growth campaign:
- Creating a valuable resource for a community that aligns with your mission
- Getting the resource into donors’ hands using the Google Ad Grant
- Converting these new relationships into lasting support
Chris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
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Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
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