#85: This is how you create digital fundraising content to 10x your reach, with Cameron Bartlett

Sep 20, 2023

Cameron Bartlett, a digital fundraising expert who has impacted over 125 million people for social good, shares powerful insights on effective content creation. He emphasizes authentic storytelling over polished production, showcasing how relatable content can engage donors more deeply. Cameron discusses growth hacking techniques that smaller organizations can adopt to increase their reach, and highlights the importance of personalized communication to build lasting relationships with supporters. Discover how to craft compelling content that drives action and connects with audiences!

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Intro

00:00 • 3min

Crafting Authentic Fundraising Stories

02:51 • 12min

Harnessing Growth Hacking for Authentic Community Engagement

15:10 • 2min

Building Authentic Supporter Relationships

17:05 • 4min

The Shift Towards Authentic Content in Digital Fundraising

20:59 • 5min

Crafting Compelling Digital Fundraising Content

25:44 • 27min

Celebrating Successes in Digital Fundraising

52:22 • 3min

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What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget?

In our part 2 with Cameron Bartlett, we’ll into the formulas he’s used to reach over 125,000,000 people for social good.

And the best part? These frameworks work to build an engaged following, whether you have a team of 20—or it's just you.

Cameron has helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from your first interaction to becoming lifelong advocates that grow your cause for you.

He’s led award-winning digital marketing campaigns for orgs like New Story, IJM, Compassion, World Vision and Cure.

And he is currently building the food tech nonprofit Future Food.

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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1

Thanks for listening!

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#Fundraising #Nonprofit #Philanthropy #Marketing

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