What Next?

How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.Further reading links:https://www.responsible.ai/https://www.twinglobal.org/ https://www.forbes.com/sites/robertwolcott/?sh=1eaa31d94088https://clareo.com/

Author, Consultant & Former Senior Vice President of P&G Beauty, Gill Whitty-Collins, discusses the invisible forces that hold women back & lead to over 90% of the world’s senior leadership roles being held by men.Her experience & insights inspired the publication of her book, “Why Men Win At Work - And how we can make inequality history.” Links:Websitehttps://gillwhittycollins.comNewsletter sign up: https://gillwhittycollins.com/joinLinkedIn http://linkedin.com/in/gillwhittycollinsInstagram @gillwhittycollinsTwitter @gwhittycollinsBook link https://www.amazon.co.uk/Why-Men-Win-Work-Inequality-dp-1910022497/dp/1910022497/ref=dp_ob_title_bk

Thomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to people-centric model and at the very heart, how brands should be less about their stories than the stories they enable people to tell about themselves.

Rishad talks to Paul Kemp-Robertson, co-founder of Contagious and co-author of “The Contagious Commandments”, about the impact of ‘Radical Transparency’, asking ‘Heretical Questions’, and why we should take brand purpose seriously. Website: https://www.contagious.com/LinkedIn: https://www.linkedin.com/company/contagious-communications/Twitter: https://twitter.com/contagiousInsta: https://www.instagram.com/contagious

Kim Scott is the best-selling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, and Just Work: Get Sh*t Done, Fast & Fair. In this episode, Kim shows how ‘radical candor’ builds better leaders, teams, and organisations in the post-command and control era. Then Kim unpacks the differences between bias, prejudice, and bullying and how we can better manage our interactions with each other.Inspired by her books, Kim co-founded two companies ‘Radical Candor’ and ‘Just Work’ to help organisations apply her thinking. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and DoubleClick teams at Google. She’s also managed a paediatric clinic in Kosovo and started a diamond-cutting factory in Moscow!Website: https://www.justworktogether.com/Get The Just Work Book: https://www.justworktogether.com/the-bookGet The Radical Candor Book: https://www.radicalcandor.com/the-book/LinkedIn: https://www.linkedin.com/in/kimm4/Twitter: https://twitter.com/kimballscott

Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world.Links: https://www.linkedin.com/in/sinan-aral-3964a7/https://www.sinanaral.io/books

A must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links: https://www.martinlindstrom.com/https://www.linkedin.com/in/lindstromcompany/

Renetta McCann, Chief Inclusion Experiences Officerat Publicis Groupe, reflects on what she’s learned after nearly four decades in the industry. A strategist working at the intersection of business and people, she discusses complexity, individual learning, and the development of people managers.Further reading links:https://www.linkedin.com/in/renettamccann/Keywords: Rishad Tobaccowala, Renetta McCann, Starcom MediaVest Group, Leo Burnett, Media Planning, Media Buying, Performance Management, Future of Work, Inclusion, Talent, Strategy, DEI, Personal Development, Personal Growth.

Bobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations.For more about “Generations”: https://generations-book.org

Rishad talks to Timandra Harkness, Fellow of the Royal Statistical Society, broadcaster, and author of Big Data: Does Size Matter? about the uses and abuses of data during Covid and what we might expect in our personalised century.