What Next?

In a wide-ranging interview, Maurice Lévy shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you’ve no passion for the work you do.

In 2022, 85% of Cannes’ Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars. Why adland has stopped selling and started saving the world". Here he discusses what the IPA called "the most provocative advertising book in years" in what could well be Rishad's most provocative podcast in years!

Rishad talks to neuroscientist and sports psychologist, Dr Julia Jones about how sound and music can improve your performance whether you’re working from home or in the office. Her book The Music Diet (published in 2019) championed a new approach to workplace wellness. See www.neuronwellness.com for more info.

Marla Kaplowitz, President & CEO of the 4A’s (www.aaaa.org) and former Publicis leader, discusses how the relentless expansion of digital platforms will redefine client and agency relationships, the new skills needed in agencies, and ‘quantum marketing’.

Brittany Kaiser, Cambridge Analytica whistleblower, author of Targeted, co-founder of the Own Your Data Foundation and leading player in the NetFlix film The Great Hack, explains how data was weaponised in the Obama, Trump and Brexit campaigns, what future public data policies look like and the opportunities for clients to grow beyond the big platforms.

In a very special episode, Rishad talks to renowned historian, award-winning BBC broadcaster and digital business entrepreneur Dan Snow. They explore how Dan has accelerated away from traditional broadcast to build an agile and successful digital content business by exploiting the impact of digitisation.

Terence Kawaja, CEO and co-founder of LUMA Partners, is the dealmaker in the media sector. Check out this episode where Terry (as he is known to friends) predicts “zero-based calendaring”, how marketers need to “portfolio re-balance” their spend from physical retail to e-commerce in a rapidly changing commerce landscape post-covid and where the metaverse will be found (and it’s not on our heads).

Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.