What Next?
Publicis Groupe
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Episodes
Mentioned books
Aug 15, 2022 • 34min
Data, Lies, and Software
Brittany Kaiser, Cambridge Analytica whistleblower, author of Targeted, co-founder of the Own Your Data Foundation and leading player in the NetFlix film The Great Hack, explains how data was weaponised in the Obama, Trump and Brexit campaigns, what future public data policies look like and the opportunities for clients to grow beyond the big platforms.
Aug 15, 2022 • 39min
From the BBC to B2C
In a very special episode, Rishad talks to renowned historian, award-winning BBC broadcaster and digital business entrepreneur Dan Snow. They explore how Dan has accelerated away from traditional broadcast to build an agile and successful digital content business by exploiting the impact of digitisation.
Aug 15, 2022 • 28min
Four predictions by a $20 Billion Deal Broker You Don’t Want to Miss
Terence Kawaja, CEO and co-founder of LUMA Partners, is the dealmaker in the media sector. Check out this episode where Terry (as he is known to friends) predicts “zero-based calendaring”, how marketers need to “portfolio re-balance” their spend from physical retail to e-commerce in a rapidly changing commerce landscape post-covid and where the metaverse will be found (and it’s not on our heads).
Aug 9, 2022 • 53sec
What Next? - Trailer
Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.
