What Next?

AI pioneer Yoav Shoham discusses the future impact of machine learning on work, predicting chatbots as primary consumer interfaces, software as copywriting partners, and hyper-personalized audience segmentation. He explores AI's role in marketing, potential legislative effects, and the balance between automation and human creativity in various industries.

Fabrice Braunrot was Vice-Chairman of JP Morgan Chase and is now the Co-Founder of Harvest Ridge Capital. Fabrice discusses two of his obsessions; how to eat well and how to build great client relationships. Learn about “green washing” and why we need many more nuclear reactors! If you want to build trusting relationships, do not read from a script, but instead, solve their problems and also consider the art of the French Impressionists!

Moran Cerf, former hacker and now neuroscientist and business professor at the Kellogg School of Management, predicts why every company will need a neuroscientist on the board, the ethical challenges presented by the marketing opportunities of artificial intelligence machines reading and writing our dreams, and why, as more people choose to have a neural implant, a new class in society will emerge.Further reading links: Website: morancerf.com Twitter: twtrdtcm

Gordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.Further reading links:To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website: https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine: https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year: https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard’s annual Social Impact Report: https://www.newsguardtech.com/special-reports/social-impact-report-2021For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at sarah.brandt@newsguardtech.com. Follow NewsGuard on Twitter: @NewsGuardRating

GC Cooke, an entrepreneur and FTSE 100 NED, discusses Web 3: The End of Business As Usual, discusses his groundbreaking new book that aims to educate readers about the potential of web3 for businesses and society. The book is the first on the subject written from the perspective of an established business leader. Using established strategic frameworks and a broad historical overview of the internet’s development, Web3 – The End of Business-As-Usual tells why web3 will usher in a supply-side revolution that will change the way in which the world makes things and how people work together.Further reading links:www.web3thebook.comhttps://www.linkedin.com/in/grahamccooke/https://www.linkedin.com/company/web3-the-end-of-business-as-usual/https://www.amazon.co.uk/Web3-End-Business-As-Usual-GC-Cooke/dp/1915036860/ref=sr_1_1?crid=Y2QDE3MGU75Y&keywords=web3+the+end+of+business+as+usual&qid=1668077343&sprefix=%2Caps%2C204&sr=8-1

How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.Further reading links:https://www.responsible.ai/https://www.twinglobal.org/ https://www.forbes.com/sites/robertwolcott/?sh=1eaa31d94088https://clareo.com/

Author, Consultant & Former Senior Vice President of P&G Beauty, Gill Whitty-Collins, discusses the invisible forces that hold women back & lead to over 90% of the world’s senior leadership roles being held by men.Her experience & insights inspired the publication of her book, “Why Men Win At Work - And how we can make inequality history.” Links:Websitehttps://gillwhittycollins.comNewsletter sign up: https://gillwhittycollins.com/joinLinkedIn http://linkedin.com/in/gillwhittycollinsInstagram @gillwhittycollinsTwitter @gwhittycollinsBook link https://www.amazon.co.uk/Why-Men-Win-Work-Inequality-dp-1910022497/dp/1910022497/ref=dp_ob_title_bk

Thomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to people-centric model and at the very heart, how brands should be less about their stories than the stories they enable people to tell about themselves.

Rishad talks to Paul Kemp-Robertson, co-founder of Contagious and co-author of “The Contagious Commandments”, about the impact of ‘Radical Transparency’, asking ‘Heretical Questions’, and why we should take brand purpose seriously. Website: https://www.contagious.com/LinkedIn: https://www.linkedin.com/company/contagious-communications/Twitter: https://twitter.com/contagiousInsta: https://www.instagram.com/contagious

Kim Scott is the best-selling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, and Just Work: Get Sh*t Done, Fast & Fair. In this episode, Kim shows how ‘radical candor’ builds better leaders, teams, and organisations in the post-command and control era. Then Kim unpacks the differences between bias, prejudice, and bullying and how we can better manage our interactions with each other.Inspired by her books, Kim co-founded two companies ‘Radical Candor’ and ‘Just Work’ to help organisations apply her thinking. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and DoubleClick teams at Google. She’s also managed a paediatric clinic in Kosovo and started a diamond-cutting factory in Moscow!Website: https://www.justworktogether.com/Get The Just Work Book: https://www.justworktogether.com/the-bookGet The Radical Candor Book: https://www.radicalcandor.com/the-book/LinkedIn: https://www.linkedin.com/in/kimm4/Twitter: https://twitter.com/kimballscott