
What Next?
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Latest episodes

May 13, 2023 • 32min
Behind the Shopify Store Front
Shopify’s Deann Evans takes us behind the scenes of its dramatic growth across 175 countries. She also explains how its ‘Chaos Monkey’s’ have eradicated 320,000 hours of internal meetings resulting in a productivity increase of 25%, what it’s like in a 100% ‘work anywhere’ company, and why no one ever joined Shopify to sit in meetings.Further Reading Links:https://www.linkedin.com/in/deannre/

May 6, 2023 • 24min
Mad, bad and creatively dangerous to know?
Rishad revisits Madison Avenue’s ‘creative revolution’ with Andrew Cracknell (former agency ECD and author of “The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising”) to ask, “what can we all learn from the original Mad Men (and women) of that golden age of advertising?”Further Reading Links:https://www.linkedin.com/in/andrew-cracknell-7288b444/?originalSubdomain=ukhttps://www.youtube.com/watch?v=_9HO0ZTlCYM

Apr 29, 2023 • 27min
Facing up to the Future
In this episode, Rishad talks with leading futurist Andrew Curry, Director of The School of International Futures. Andrew shares some helpful approaches used by futurists to improve business outcomes, considers how his own work has changed over the past 20 years, and talks about developing futurist capabilities in the next generation of leaders. Further Reading Links: https://soif.org.uk/https://twitter.com/nextwavefutureshttps://www.linkedin.com/in/andrew-curry-802198/ https://soif.org.uk/app/uploads/2020/06/NGFP_Futures-Manifesto_2020_web-1.pdf Note: This interview was recorded in 2020, so a good opportunity to see if Andrew’s predictions materialised!

Apr 22, 2023 • 27min
Leading from the Front
What can business leaders learn from military leaders? In this episode, Rishad talks exclusively with Colonel Kevin W Farrell, PhD, (USA Retired). We learn about the advantages of Back Briefing, Red Teaming, and what it’s like working with Brad Pitt as a military advisor! Further reading Links: https://www.linkedin.com/in/kevin-w-farrell-ph-d-9800302/ https://battlefieldleadership.com

Apr 15, 2023 • 38min
Scaling Identity: The New Orange
Do you know your ‘Buppy’ from your ‘Backboner’ from your ‘Devout’? Esther ‘E.T.’ Franklin, Global Chief Strategy Cultural Fluency Officer at Spark Foundry, unpacks the many aspects of the identity conversation and how marketers are missing growth opportunities due to wildly blunt audience assumptions. Further reading links: https://www.linkedin.com/in/estheretfranklin/

Apr 8, 2023 • 41min
Being creative about creative leadership
Kat Gordon, Founder/CEO, of The 3% Movement, predicts that the job of the future is the “Creative Entrepreneur in Residence”, WFH will become just W, and introverts and empaths will rise as the next creative leaders. Further reading links: https://www.3percentmovement.com/https://www.youtube.com/watch?v=17D7LEH6tlo Susan Cain’s Quiet: The Power of Introverts in a World That Can't Stop Talking https://tinyurl.com/2p89a4tu

Apr 1, 2023 • 40min
AI + Talent = Growth
Arpit Jain, Global President of Marcel at Publicis Groupe, unpacks the truth of the AI powered “people experience and growth platform” - Marcel, which was an AI hip before AI was hip.He explains how human intelligence can work in complementary ways with artificial intelligence to better collaborate for better business outcomes, to super charge talent mobility, and to achieve personal and career growth. And how this growth juggernaut is supercharging Publicis Groupe. Further reading links:https://www.linkedin.com/in/arpit-jain-423b2515/https://marcel.ai/public/article/2021/september/what-is-marcel-

Mar 25, 2023 • 45min
The Davos of Marketing?
Perhaps surprisingly, the world of physical conferences and events has returned with a vengeance. Christian Muche takes us behind the scenes to preview the brand-new Possible Event at the infamous Fontainebleau Hotel in Miami (17-19 April), which he intends to turn into “The Davos of Marketing” by focusing on business and marketing opportunities for everyone who attends. Guest speakers include Elon Musk, LL Cool J, and Jon Bon Jovi. Christian also discusses what to expect from GenZ in the future, the current confusion around the Metaverse, and the many ways in which the physical and virtual worlds are converging and fusing. Further reading links:https://possibleevent.com/https://www.linkedin.com/in/christianmuche/https://www.mmaglobal.com/

Mar 18, 2023 • 34min
The Future of Fast: rethinking the role of robot in restaurants and retail
Glynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve.@glynnDavis / @retailinsider

Mar 11, 2023 • 42min
I Am Not Nostradamus
Bryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organisations Further reading links: https://www.linkedin.com/in/bryan-wiener-26956/ https://www.profitero.com/
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