What Next? The Grether Rule
Mar 23, 2024
The podcast discusses the blend of branding and performance campaigns in advertising, highlighting the importance of merging creativity and analytics. The VP GM of Uber advertising shares insights on the future of mobility media, emphasizing the integration of online and offline worlds. The conversation explores the evolution of platform businesses like Uber and Walmart, focusing on data monetization and the shift towards companies embracing themselves as revenue-generating platforms.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Exploring the Convergence of Branding and Performance in Marketing Strategies
03:58 • 4min
Exploring the Fusion of Technology and Creativity in Advertising at Uber
08:21 • 5min
The Evolution of Mobility Media and Platform Businesses
13:04 • 21min
Exploring the Fusion of Marketing Strategies and Data in Modern Business Operations
34:00 • 3min