The Grether Rule
What Next?
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The Evolution of Mobility Media and Platform Businesses
The chapter explores the intersection of branding and performance in mobility media, emphasizing the need for a blend of creativity and analytics in marketing. It discusses the rising trend of cars as a new living room and potential advertising platform, predicting shifts in organizational profiles and marketing strategies. The conversation also delves into the evolution of platform businesses like Uber and Walmart, emphasizing data monetization and the cultural shift towards companies embracing themselves as platforms for revenue generation.
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