The Grether Rule
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Exploring the Fusion of Marketing Strategies and Data in Modern Business Operations
This chapter emphasizes the value of prioritizing experiences over expenses, illustrating this with a story about opting not to drive to a restaurant. It also discusses insights from an Uber guest on the fusion of creative and analytics, the evolution of marketers into full stack professionals, the importance of data in business operations, and the convergence of online and offline worlds in media and mobility.
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