Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Mentioned books
Aug 15, 2025 • 17min
Weekly Buzz 8/15/25: Accelerate Discount | Ads for TikTok | Upcoming Q4 Inventory Deadlines
Discover the exciting announcements from Amazon's Accelerate event and learn how to prepare for Q4 success! The podcast reveals Amazon's ambitious same-day grocery delivery expansion and the launch of a new multi-platform advertising tool for TikTok and Walmart. Get tips on managing inventory deadlines and utilizing advanced Helium 10 tools for effective marketing strategies and keyword management. Don't miss insights on enhancing your ad campaigns and leveraging existing data to boost your sales!
Aug 12, 2025 • 38min
#691 - $20K More Sales with One Image Change
Justin Chen, the founder of PickFu, shares how e-commerce sellers can boost their revenue through strategic image optimization. He explains the concept of split testing and highlights a case where a simple image change potentially increased sales by $20,000. With engaging anecdotes, he delves into the importance of consumer insights in refining product presentation. Listeners learn about testing strategies for main images, the art of competitor comparison, and the transformative impact of effective visuals in a crowded marketplace.
Aug 9, 2025 • 39min
#690 - The Amazon Seller’s Guide to Building Wealth
In a dynamic discussion, Janelle Page, an entrepreneur known for collaborating with celebrities and influencers, dives into her diverse ventures. She shares the secrets behind launching successful e-commerce products, including a supplement line and innovative safety eyewear. Janelle also reveals her experiences renovating a historic Victorian home while exploring the niche pickleball market. Discover the importance of branding, storytelling, and the need for multiple income streams to build generational wealth in today's ever-evolving digital landscape.
Aug 7, 2025 • 19min
Weekly Buzz 8/7/25: De Minimis Goes Global! | IRS Cracking Down on Sellers | Alexa Gets Ad-Ready
A new global de minimis rule is shaking up e-commerce by affecting duty-free shipments. The IRS is ramping up scrutiny on sellers, making it crucial for them to manage finances proactively. Exciting enhancements in Helium 10 allow users to create spotlight and video ads seamlessly. AI, particularly through Alexa, is revolutionizing advertising in the space while combating fraudulent practices. Lastly, effective inventory management strategies, including heat maps, are essential for optimizing listings and tapping into the booming e-commerce market.
Aug 5, 2025 • 26min
#689 - Top 10 Completely Unique Amazon Strategies – Part 3
Discover ten innovative strategies that can set you apart from 95% of your competitors. Learn how to measure your brand's share of shelf and find easily rankable keywords. Keep tabs on competitor pricing with expert insights. Delve into international expansion techniques for reaching a global audience. Understand upcoming changes to Amazon's barcode requirements and the benefits of using factory barcoding. Plus, uncover powerful tools from Helium 10 that can enhance your e-commerce strategy.
Aug 2, 2025 • 41min
#688 - Your TikTok Shop First 60-Day Blueprint
Delaney Del Mundo, VP of Account Strategy at Vendo and a marketplace management expert, shares insights on launching a TikTok Shop with a practical 60-day blueprint. She discusses how TikTok can rival Amazon in sales and the crucial role of wait-and-see strategies. Delaney emphasizes building strong affiliate relationships and using top-performing creatives for ads. Tips for pricing, storefront management, and engaging influencers are highlighted, aiming for a robust sales strategy that takes at least six months to establish credibility.
Jul 31, 2025 • 23min
Weekly Buzz 7/31/25: Big Amazon Review Change | No More Amazon Google Ads
Sellers are reacting to Amazon's controversial change in review and feedback policies. The major shift? No more ads on Google, pushing the spotlight onto emerging platforms like TikTok for marketing. Helium 10 unveils an automatic keyword harvesting feature, revolutionizing how sellers approach keyword discovery. Plus, a look at Walmart's innovative use of AI for boosting e-commerce. Amid all the change, Timu faces hurdles competing with Amazon while TikTok ventures into physical retail, marking a new chapter in shopping.
Jul 29, 2025 • 30min
#687 - Amazon Audience Targeting with AMC
In this engaging discussion, Destaney Wishon, an Amazon ads expert, shares her wealth of knowledge on leveraging Amazon Marketing Cloud (AMC) for successful advertising. She reveals how swapping traditional keyword strategies for demographic targeting can elevate conversion rates and reduce costs. Destaney also emphasizes the balance between narrowing audience targets and maintaining broad reach. Learn about effective bidding strategies, the power of audience segmentation, and the use of data tools to optimize ad performance in today's competitive marketplace.
10 snips
Jul 26, 2025 • 44min
#686 - 15 New Features to Level Up Your Amazon + TikTok Shop Selling
Discover 15 innovative features launched by Helium 10 to enhance your selling experience. Learn about a new alert system for product classifications and how to manage inventory levels with rules-based advertising. Explore market expansion tools tailored for emerging regions like Saudi Arabia. Dive into the significance of influencer marketing with the Amazon Influencer Bootcamp and strategies to leverage TikTok for increased sales. Finally, find out how to optimize pricing and visibility with advanced analytics and tools.
7 snips
Jul 24, 2025 • 16min
Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer
Amazon's pricing tactics have shifted, particularly for low-cost items, while Walmart is taking the opposite approach by lowering prices. A new fee explainer tool is being introduced to help sellers understand account charges better. Additionally, innovative features like the 'Share of Voice' and upgraded Influencer Finder tools are set to enhance marketing strategies for sellers. Finally, insights on early registration for an Amazon event provide sellers with opportunities to stay ahead in the competitive e-commerce landscape.
