Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Get ready for a treasure trove of Amazon and Walmart selling strategies! Dive into the essentials of sourcing verified manufacturers and the power of third-party certifications. Discover how to optimize your advertising tactics to skyrocket sales and rankings. Learn the crucial role of building a compelling brand identity. Plus, explore the lucrative potential of selling in Japan with high profit margins and low advertising costs. This is your guide to thriving in the competitive e-commerce landscape!

Amazon has announced a major title policy change that may affect up to half of sellers' listings by 2025. The discussion also touches on whether this change essentially restricts sellers from the Temu marketplace. TikTok's latest updates on order cancellations and refund policies are highlighted, emphasizing seller responsibilities. Additionally, revisions to Amazon's discount policies and implications of new tariffs from Mexico on Chinese goods are examined. Finally, insights into shopping trends between Amazon and Walmart consumers are shared.

Join Brian Johnson, Co-Founder and CPO at DeepM AI and a leading authority on Amazon's A9 algorithm, as he unveils strategies to conquer Amazon's ranking challenges. They delve into how sales velocity, inventory, and even TikTok influence search rankings. Brian highlights the dangers of account suspensions due to content violations and the importance of aligning product images with listings. Discover tailored tactics for optimizing listings and ads, plus insights on profitability metrics, ensuring sellers stay ahead in a competitive marketplace.

In this episode, Michelle Barnum-Smith, a leading expert on TikTok Shop, shares how sellers can thrive on this emerging marketplace. Discover the secrets behind TikTok's incredible sales potential and hear inspiring success stories. Learn how to integrate TikTok Shop with platforms like Shopify and Amazon, utilizing the 'halo effect' for increased visibility. They also address concerns about a potential TikTok ban, reassuring listeners while providing practical tips for effective content creation and the importance of community guidelines.

Discover the top 10 innovative strategies to elevate your Amazon selling game! Learn about a groundbreaking PPC tactic to optimize your campaigns and cut unnecessary costs. Explore exciting new features like TikTok integration and influencer marketing to expand your reach. Plus, enhance your keyword tracking for better sales insights. This episode is packed with fresh, actionable tips for sellers at all levels!

Destaney Wishon, an Amazon PPC expert, discusses how she helped scale a brand's holiday sales from $200K to an impressive $4M. She reveals the pivotal role of off-platform advertising and strategic investments in driving demand. Listeners learn about the nuances of branded versus non-branded campaigns and the importance of tailoring them based on search intent. Destaney also shares insights on optimizing Amazon advertising, enhancing keyword strategies, and leveraging tools like Amazon Marketing Cloud for better performance.

Discover how to audit neglected Amazon listings to find untapped keywords that can skyrocket sales. Learn techniques for refreshing your product pages and leveraging tools for optimal listing performance. A fascinating case study on wooden egg trays illustrates the power of keyword strategy. Stay ahead of emerging trends and adapt to consumer behavior by analyzing reviews and tweaking visuals. This episode equips sellers with actionable insights to transform overlooked products into profitable ventures.

Amazon's latest policy change has left sellers furious, as it could cost them millions in lost reimbursements. The conversation digs into the financial stakes and the need for better transparency from the giant retailer. Meanwhile, TikTok Shop is smashing sales records, outpacing established brands like Shein and Sephora, indicating a seismic shift in e-commerce. The hosts also offer strategic tips for navigating the evolving landscape, especially as platforms shift their fee structures and promotional features.

Gracey Ryback, a TikTok sensation with over a million followers, shares her exciting journey from influencer to Amazon seller. She discusses her strategic shift from sourcing products in China to focusing on U.S. suppliers for quality. Forget traditional methods—Gracey reveals how she harnesses the power of influencer marketing and external traffic to boost sales organically. With insights on navigating saturated markets and maximizing visibility, she offers practical tips for aspiring entrepreneurs looking to thrive in e-commerce.

In this engaging discussion, George Meressa, the founder of ClearAds Agency, shares his expertise in Amazon advertising and e-commerce strategies. He delves into how AI is leveling the playing field for sellers, the importance of multi-channel ads, and the challenges faced by newcomers in the competitive market. Topics include optimizing PPC campaigns to minimize wasted spend, using insights from Amazon Marketing Cloud, and enhancing product listings for better conversion rates. Plus, enjoy a light moment as they recommend top Ethiopian restaurants!