Weekly Buzz 8/22/25: Amazon Will Break Your Variation Listings Soon?!

Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool.

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Removal of irrelevant variation themes will start September 2
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05

Alexa+ tests product discovery through conversational AI
https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/

TikTok's new AI mandate is getting backlash from big advertisers
https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8

Amazon Deal Types
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG

Protect your account health by preventing trademark violations
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB

Boost Labor Day sales with Outlet deals
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU

Update to percentage-off promotions without claim codes
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR

As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:04 - Huge Variation Update
• 05:46 - Alexa + Showing Ads
• 09:21 - EU Inventory Heat Maps
• 11:07 - TikTok AI Ads Change
• 12:29 - Amazon Deal Types
• 16:19 - Amazon Influencers
• 20:39 - Trademark Rules Reminder
• 21:43 - Labor Day Outlet Deals
• 23:00 - % Off Promos
• 23:41 - 2 PPC Workshops Next Week!