
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Latest episodes

Mar 6, 2025 • 21min
#645 - New Solution Provider Portal, New AI Alexa, & Amazon Lens Features | Weekly Buzz 3/5/25
There are new changes to how Amazon agencies and service providers can access client accounts and a new date change for FBA reimbursement policies. These and more buzzing news on this week's episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon’s Solution Provider Portal (SPP) is a dedicated gateway for third-party developers and service providers to onboard and manage their offerings for Amazon seller and vendor customers.
https://developer.amazonservices.com/solution-provider-portal
You can now use a credit card as your Walmart Marketplace billing method.
https://marketplacelearn.walmart.com/guides/Taxes%20%26%20payments/Billing%20Information/Billing-Methods:-Add-a-credit-card
New effective date for FBA inventory reimbursement policy
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkYyU0M5NldVQ1BWQ0NO
Track and prevent product return badges
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMlZVVzZXTkc4N1Q0OEtD
TikTok Shop welcomes merchants in Germany, France, and Italy
https://ecommercenews.eu/tiktok-shop-welcomes-merchants-in-germany-france-and-italy/
Amazon eyes global expansion for its Temu, Shein competitor
https://www.cnbc.com/2025/02/28/amazon-eyes-global-expansion-for-its-temu-shein-competitor.html
Amazon Introduces Alexa+, the next generation of Alexa
https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence
4 ways to shop faster on Amazon using Amazon Lens
https://www.aboutamazon.com/news/retail/how-to-use-amazon-lens
Helium 10 has been recognized as a Walmart Connect Partner Program - Premium Partner!
In our new feature alerts, Helium 10's new eBay Price Checker lets you instantly compare Amazon vs. eBay prices to prevent buy box issues and spot unauthorized resellers. Lastly, Helium 10's Keyword Tracker with Boost checks your keyword ranks 24x daily, showing real-time fluctuations across browsers and locations—crucial for tracking launches and ad performance. Stay ahead by monitoring your most important keywords hourly!
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:52 - Solution Provider Portal
02:51 - Now You can use WM CC
04:10 - FBA Reimbursement Update
05:31 - Amazon Return Badge
07:06 - TikTok Shop Europe
08:16 - Amazon Haul Global Expansion
10:39 - Next Gen Alexa
13:07 - Amazon Lens Updates
15:00 - Update Emergency Contact
15:50 - Walmart Connect Update
16:36 - Helium 10’s eBay Price Checker
18:07 - Keyword Tracker with Boost

Mar 1, 2025 • 30min
#644 - Viral Content Creation For TikTok
In this engaging discussion, Liz Herrera, a seasoned e-commerce entrepreneur, shares her remarkable journey from college Pokémon card sales to TikTok Shop success. She reveals how sellers can generate millions in days and the power of TikTok for e-commerce growth. Liz dives into the nuances of collaborating with influencers, strategies for effective brand presence, and the role of AI in creating viral content. With practical tips on maximizing engagement and leveraging social media trends, her insights are a must-listen for aspiring entrepreneurs!

Feb 26, 2025 • 48min
#643 - Walmart catching Amazon & TikTok Growth Goals | Weekly Buzz 2/26/25
Walmart has made significant strides, now matching Amazon in same-day shipping services for most U.S. households. TikTok Shop is targeting an ambitious 200% growth in the U.S. by 2025, shaking up the e-commerce landscape. Amazon is eyeing the less-than-truckload shipping market, which could revolutionize logistics for sellers. Meanwhile, Timu is opening doors for Canadian businesses to expand their online reach. Insights into new advertising features and keyword strategies are also shared to help sellers stay competitive.

13 snips
Feb 22, 2025 • 42min
#642 - How to Make a Podcast
Discover how starting a podcast can elevate your brand and foster community engagement. Learn essential tips on optimizing audio quality and selecting the right equipment for a professional touch. Explore the dual benefits of podcasting in nurturing loyal listeners and creating new revenue streams. Insights from successful journeys illustrate how effective themes and SEO strategies can enhance discoverability, while analytics help maximize reach and growth opportunities. Get inspired to transform your ideas into an impactful podcast.

7 snips
Feb 21, 2025 • 19min
Helium 10 Buzz 2/20/25: Amazon Eliminates Inspire | New TikTok Shop Changes | What's Happening with Shein/Temu?
Amazon has axed its Inspire shopping feed, turning the spotlight on TikTok's rapid rise. The hosts speculate about potential collaborations for Amazon and emphasize the need for sellers to engage in influencer marketing. TikTok Shop's expanding global presence threatens competitors like Shein and Temu, particularly amidst looming tariffs. The podcast also highlights the growing trend of live commerce and introduces new features in the Magnet tool, enhancing keyword research to boost visibility on Amazon.

Feb 18, 2025 • 37min
#641 - Amazon Conversion Rate Strategies
Unlock the secrets to optimizing your Amazon listings for better conversion rates. Discover how compelling imagery can capture attention in a crowded marketplace, especially for competitive categories like supplements. Learn the importance of using real images and clear messaging on product detail pages to convert interest into sales. Strategies for maximizing visibility and crafting engaging content are discussed, ensuring your products stand out and appeal to potential customers. It's all about giving sellers the tools to excel in the Amazon jungle!

6 snips
Feb 15, 2025 • 33min
#640 - Flip App - A Hot New Marketplace You Aren't Selling On
This installment features Carrie Miller, Principal Brand Evangelist at Helium 10, who shares her success selling 30 units daily on the emerging Flip marketplace. She discusses innovative strategies like using product inserts to boost Shopify sales and highlights her experiences with Amazon and TikTok Shop. Carrie also addresses challenges with Walmart listings and how social media is transforming into a shopping hub. Plus, she sprinkles in health hacks that have kept her thriving for years, making this conversation insightful and inspiring.

Feb 13, 2025 • 19min
Helium 10 Buzz 2/13/25: Amazon Big Spring Sale 2025 | Amazon Sending Traffic Away?
Amazon is gearing up for its second big spring sale, providing sellers a chance to maximize deals and Prime discounts. TikTok is expanding its shopping features into Mexico, potentially reshaping e-commerce dynamics. A new strategy from Amazon might direct more traffic to brand websites, while enhancements in order management will help sellers cope with higher demand. Plus, there's buzz about a feature restricting daily order fulfillment to ease seller stress, all while focusing on product relevancy for better ranking.

6 snips
Feb 11, 2025 • 32min
#639 - Amazon Mompreneur Stories
Laken Hardin-Is, an art major turned Amazon seller from South Carolina, shares her journey of acquiring a brand and exploring new niches. Tiffany Nicholson, a speech-language pathologist from Akron, Ohio, discusses her shift to e-commerce and the importance of community in brand building. Together, they highlight the hurdles of logistics, the transition from retail arbitrage to private label, and the passion needed to navigate Amazon's complex marketplace. Their stories inspire fellow mompreneurs to chase their entrepreneurial dreams.

23 snips
Feb 8, 2025 • 37min
#638 - Strategies For Launching A Brand In 2025
In this discussion, Liran Hirshkorn, CEO and Founder of Incrementum Digital, shares his deep expertise in Amazon selling and e-commerce. He explores the upcoming trends for launching brands in 2025, especially the role of influencer marketing and platforms like TikTok Shop. Liran emphasizes the importance of understanding the customer journey through enhanced data insights and the use of Amazon AI in personalizing shopping experiences. Strategies for effective inventory management and advertising optimization are also highlighted.