Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

AI search traffic is booming. Discover how to rank in AI engines, leverage core data sources, and keep your products visible where today’s shoppers are searching. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look. As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities. In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape. In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss: 00:00 - AI's Impact on E-Commerce Marketing 01:17 - Global Ecommerce Expert Shares Insights 04:00 - Future Impact of AI on E-Commerce 05:37 - AI Traffic Trends and High Intent 10:29 - AI Search Engines Favor Reputable Sources 13:48 - Using SEMrush for Keyword Research 22:34 - AI and Paid Options for PR 25:45 - Effective PR Strategies for Building Relationships 31:24 - Simplifying Marketing Tools and Costs 33:40 - Optimizing E-Commerce With AI Insights 36:32 - Analyzing Customer Reviews in Cloud 39:46 - Table Creation for Product Analysis

In this episode, Anthony Cofrancesco, an expert in e-commerce conversion and creative optimization, reveals powerful strategies for boosting sales on Amazon. He highlights the necessity of split testing and shares his innovative approach to creating high-volume variations of assets. Anthony delves into advanced image optimization techniques, introducing a four-phase framework for enhancing CTR and conversions. He also discusses the impact of price testing and the importance of multi-channel selling, encouraging sellers to explore beyond Amazon.

Get ready for Prime Big Deal Days on October 7-8 with practical shopping tips! Discover the latest on Walmart’s October deals and how sellers can benefit. Learn about Amazon’s new policy to fulfill Walmart orders with plain packaging. Tune in for insights on running your own Amazon PPC ads with a new Helium 10 series. Plus, explore the concept of title density for optimizing your product launches and maximizing visibility on Amazon. Don't miss the strategic insights from Amazon Accelerate sessions!

In a lively discussion, Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US–EU Global Selling at Amazon, unveil game-changing insights for sellers. Alex highlights AGL's initiatives to streamline importing goods, revealing innovative features like the upcoming 'time-to-prime' promise. Mike discusses the tools that empower U.S. sellers to expand into European markets, emphasizing the ease of using the Sell Globally workflow. Together, they explore the essential differences in VAT and compliance, setting the stage for international success.

In this engaging discussion, Alexander 'Sasha' Zubitov, an Amazon consultant with years of experience, unpacks the complexities of Amazon flat files. He shares invaluable tips on downloading and editing flat files, enhancing SEO through indexed attributes, and managing variations effectively. Sasha emphasizes the critical role of product types in determining display options and explains best practices for appealing against listing issues. His insights on reparenting child SKUs and risk management are must-hear strategies for both new and seasoned sellers.

Andrea Marquez, a Senior Producer and Host of Amazon's This Is Small Business Podcast, joins the discussion packed with insights from Amazon Accelerate 2025. She emphasizes the event's value for networking and direct problem-solving at the Seller Café. Key topics include innovative customer experience changes like inventory management and flexible returns, plus AI tools for ads and support. Andrea also highlights inspiring stories from award-winning brands that balance business with community impact, showcasing the power of storytelling.

Destaney Wishon, an expert in Amazon advertising, dives into the captivating world of PPC campaigns. She discusses the compelling battle between AI automation and traditional rules-based strategies. Discover how to optimize your campaigns and leverage the Amazon Marketing Cloud effectively. Destaney reveals the importance of understanding context in key metrics like ACoS and emphasizes striking a balance between automation and manual control. Her insights will empower sellers to navigate the complexities of advertising while keeping their brand goals in focus.

Discover the secrets to launching products on Amazon with a strategy inspired by a honeymoon in the Maldives! Learn how to optimize listings through advanced keyword research and the importance of understanding AI search behaviors. Uncover the unique advantages of the honeymoon period for visibility and maintaining page one status. Dive into innovative tactics for leveraging TikTok traffic and keeping your SEO strong to maximize sales. Equip yourself with tools and strategies for sustained success in the competitive e-commerce landscape!

Amazon AWD is out of space. A really cool new keyword research tool from Helium 10 might be the coolest thing in the last few years. Plus, Amazon is experimenting with virtual multipacks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there’s no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups. Helium 10’s new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can’t get elsewhere, outside Helium 10. Netflix turns to Amazon to make its ads easier to buy https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/ Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10’s MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation. Amazon Virtual Packs https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY Helium 10 Elite Q3 Workshop at Amazon Accelerate http://h10.me/q3workshop - Use Code: Elite100 for free tickets Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - AWD Out of space? 01:35 - 8 In 1 Keyword Research 10:52 - Netflix x Amazon 13:15 - MCF For TikTok 16:08 - Virtual Multipacks 18:11 - Amazon Accelerate

It's time for another Bali Blast Strategy episode. Where Bradley Sutton gives you the most comprehensive Amazon keyword research strategies for your listings in 2025 and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a single tweak to your Amazon listing could skyrocket your sales in 2025? In this episode, we uncover powerful Amazon keyword research strategies that are transforming the way sellers approach e-commerce on Amazon. Broadcasting from Jakarta, Indonesia, I take you on a journey that bridges past and future, drawing inspiration from the famous Bali Blast Strategy episodes. Discover how the dawn of AI and Amazon's own Rufus are reshaping the landscape, demanding we rethink our tried-and-true methods for optimal product visibility. Join me as we unravel the intricacies of Amazon's evolving search ecosystem. Despite the buzz around AI, traditional keyword research remains a cornerstone for success. We dissect examples like the "noodle camera" to illustrate the power of keywords in product indexing and visibility. Moreover, we’ll examine the impact of Amazon’s Rufus, revealing why sticking to foundational keyword strategies is still crucial amidst technological advancements. As we journey through advanced tactics, you'll learn how to leverage the Helium 10 tools to not only identify top-performing keywords but also capitalize on seasonal trends and competitor strategies. From using Etsy's related searches to uncovering niche opportunities with Amazon's Product Opportunity Explorer, this episode shares a ton of insights. Whether you're launching a new product or refining an existing Amazon listing, these cutting-edge tactics will position you ahead of the curve in Amazon’s competitive marketplace. In episode 699 of the Serious Sellers Podcast, Bradley talks about: 00:00 - A New Bali Blast Episode 01:57 - New Approaches to Amazon Keyword Research 03:39 - The Importance of Amazon Keyword Research 11:50 - Amazon Product Page Usage Analysis 12:25 - Impact of Rufus on Amazon Search 25:27 - Maximizing Keyword Research for Amazon 28:10 - Brand Analytics Keywords in Helium 10 30:42 - Advanced Amazon Keyword Research Techniques 36:25 - Comprehensive Amazon Keyword Research Guide 39:31 - Leveraging Keywords for Complementary Sales