#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

A big Walmart policy change might have made it easier for you to start selling on the platform. Amazon cut sellers’ FBA capacity limits again, and Helium 10 launches a new TikTok influencer finder tool. These and more buzzing stories in this episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Big Amazon Walmart Policy Shift
https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy

Amazon Ads Summit: Prep for Prime Day
https://h10.me/primeads

Nike to return to Amazon, raise prices
https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/

Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts.

FBA Capacity Change
https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx

Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations!

Sponsored ads and Stores launch in Ireland
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/

Helium 10 Size Tier Alerts Feature
https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028
Helium 10’s Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit.

Amazon FBA $4 billion investment in rural delivery
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X

Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Big Amazon Walmart Policy Shift
• 03:23 - Prime Day Ads Prep
• 03:59 - Nike Back on Amazon
• 05:22 - Expansion Ticket
• 07:26 - FBA Capacity Change
• 09:06 - Influencer Finder
• 12:56 - Ireland Sponsored Ads
• 13:34 - Size Tier Alerts
• 17:32 - FBA Rural Delivery
• 19:16 - Estonia Event