Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#644 - Viral Content Creation For TikTok

Mar 1, 2025

In this engaging discussion, Liz Herrera, a seasoned e-commerce entrepreneur, shares her remarkable journey from college Pokémon card sales to TikTok Shop success. She reveals how sellers can generate millions in days and the power of TikTok for e-commerce growth. Liz dives into the nuances of collaborating with influencers, strategies for effective brand presence, and the role of AI in creating viral content. With practical tips on maximizing engagement and leveraging social media trends, her insights are a must-listen for aspiring entrepreneurs!

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ANECDOTE

Hurricane Liz Origin

Liz Herrera earned the nickname "Hurricane Liz" by attending every Amazon event.
She would "party hard" and leave quickly, like a hurricane.

ANECDOTE

Pokémon Profits

Liz Herrera sold Pokémon cards from her dorm room, making more money than playing college basketball.
She dropped out after one year to pursue e-commerce full-time.

ANECDOTE

From Poker to E-com

After selling Pokémon cards, Liz Herrera transitioned to selling MMORPG money and online poker.
She lost everything during "Black Friday" in the poker world and returned to e-commerce.

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Discover how sellers generate millions in sales on TikTok Shop in just days! Our guest, Liz Herrera, shares her strategies for helping creators go viral on TikTok.

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Join us for an exciting conversation on the Serious Sellers Podcast by Helium 10, where we explore strategies for going viral on TikTok and harnessing its e-commerce potential. Our special guest, Liz Herrera aka "Hurricane Liz," a seasoned e-commerce entrepreneur, shares her incredible journey from selling Pokémon cards in her college dorm room to becoming a successful figure in the Amazon world. Liz opens up about her early ventures in retail arbitrage, the challenges she faced during the Black Friday poker incident, and how she adapted by launching her first private-label product. Her story is one of resilience and adaptability, offering valuable insights into building a thriving online business.

Listen in as we discuss the evolution of TikTok as a powerful platform for business growth, transitioning from organic reach to leveraging TikTok Shop. We'll explore the nuances of working with influencers and creators, as well as strategies for managing these relationships effectively. Learn how businesses can build in-house content creation teams to reduce reliance on costly external creators and adapt to the ever-changing landscape of TikTok Shop and influencer marketing. An upcoming event in Vegas will also be highlighted, focusing on taking control of content to maximize commercial opportunities.

Finally, we'll uncover the potential of AI in marketing and sales, challenging traditional notions of content creation. Discover how AI can be leveraged to generate a high volume of content on platforms like TikTok, enhancing brand presence and driving sales. We share practical tips for maximizing TikTok strategy, such as using multiple accounts and the shotgun approach in advertising. Be inspired by a success story where a client generated $1.5 million in just four days through strategic e-commerce tactics. Join us to gain a comprehensive understanding of TikTok's e-commerce potential and learn how to implement these strategies for brand growth.

In episode 644 of the Serious Sellers Podcast, Bradley and Liz discuss:

00:00 - Strategies for Going Viral on TikTok
04:13 - From Thrift Stores to Private Label
08:32 - Navigating TikTok Shop and Influencers
12:35 - Tapping Into TikTok's E-Commerce Potential
13:57 - AI-driven Brand Growth Strategy
20:54 - Standing Out to Influencers on TikTok
23:43 - Maximizing TikTok Strategy for Brand Growth
24:36 - Monetizing TikTok Reach & Strategies
27:52 - AI With Green Screen Strategy

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