Liz Herrera

In this engaging discussion, Liz Herrera, a seasoned e-commerce entrepreneur, shares her remarkable journey from college Pokémon card sales to TikTok Shop success. She reveals how sellers can generate millions in days and the power of TikTok for e-commerce growth. Liz dives into the nuances of collaborating with influencers, strategies for effective brand presence, and the role of AI in creating viral content. With practical tips on maximizing engagement and leveraging social media trends, her insights are a must-listen for aspiring entrepreneurs!