Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10
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Nov 28, 2024 • 21min

Helium 10 Buzz 11/28/24: Amazon Dynamic Traffic Engine | Temu vs Shein Intensifies

This discussion highlights the fierce competition between Temu and Shein, particularly in the Black Friday marketing arena. Hear about TikTok's game-changing live selling analytics platform and how it shapes e-commerce dynamics. Amazon Japan faces scrutiny from regulators over potential monopoly practices. Additionally, discover innovation in advertising with Amazon's Dynamic Traffic Engine and get tips on optimizing holiday listings for better sales performance.
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Nov 26, 2024 • 33min

#617 - Q4 Amazon PPC Strategies

Jocelyn Jeffries, an Account Director at Pacvue, shares her deep knowledge of Amazon PPC strategies. She discusses innovative techniques like dayparting and hourly bidding to maximize sales during the Q4 rush. Insights on leveraging Amazon Marketing Cloud reveal how to optimize ad spending effectively. Strategies for managing negative keywords and transitioning from auto to manual campaigns come to the forefront. Lastly, she emphasizes the crucial adjustments needed in PPC strategies to maintain momentum after high-traffic events like Black Friday.
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Nov 23, 2024 • 28min

#616 - Amazon Seller Black Friday Strategies

Get ready for Black Friday and Cyber Monday with tips straight from 13 seasoned e-commerce sellers. Learn how to enhance product photos with festive elements and create high-quality videos to boost conversions. Discover creative promotional ideas, like daily offers during a five-day sales series. Delve into strategies for managing aged inventory, utilizing coupon codes, and optimizing ad budgets to increase visibility. Plus, uncover the power of strategic keyword research to improve product rankings during the holiday rush.
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Nov 21, 2024 • 17min

Helium 10 Buzz 11/21/24: 2025 Amazon FBA Fee Updates | Big TikTok Test

Amazon has announced updates to its FBA fee structure for 2025, sparking discussions among sellers. Meanwhile, TikTok is testing direct product links to enhance its shopping capabilities. Also featured is Rufus, a new AI-driven shopping assistant from Amazon, currently in beta in Europe. The podcast dives into the latest innovations in advertising, including a contextual keyword targeting feature, alongside impressive e-commerce growth statistics, urging sellers to leverage tools for better data insights.
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Nov 19, 2024 • 41min

#615 - 3 Steps To Better Amazon Content

Discover a transformative three-step formula to skyrocket your Amazon sales by up to 2,500%. Learn to master SEO and create eye-catching product images that grab attention. Uncover the art of crafting persuasive product descriptions that elevate visibility. Dive into strategic keyword integration and see how testing title options can enhance reach. Explore practical tips for improving main images and A+ content, backed by real-world success stories that demonstrate effective e-commerce strategies.
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Nov 16, 2024 • 35min

#614 - My First 6 Figure Month On Amazon!

Shan Shan Fu, an Amazon entrepreneur and founder of Millennials in Motion, shares her inspiring journey from selling face masks to achieving her first six-figure month with sexy tights and accessories. She reveals her innovative strategies for living rent-free in a $6,000-per-month NYC apartment through Kindred. The discussion also highlights the importance of market research tools like Helium 10 Audience in validating product ideas and how feedback dramatically influences success. Shan Shan's story emphasizes resilience, creativity, and the power of community in e-commerce.
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Nov 14, 2024 • 18min

Helium 10 Buzz 11/14/24: Amazon Haul Launched | Black Friday News | LTK Integrates with TikTok

Join Carrie Miller, Helium 10’s Principal Brand Evangelist and Walmart Expert, as she dives into the latest e-commerce buzz. Discover Amazon's new Haul program, designed to offer affordable products and compete with Shein and Temu. Carrie shares crucial Black Friday updates from Amazon, Walmart, and TikTok, including a transformative partnership with LTK. Learn how sellers can benefit from new features and community support aimed at small businesses, ensuring they're ready for the holiday shopping surge.
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Nov 12, 2024 • 37min

#613 - Streamlined Logistics and AI for Amazon Sellers

In this engaging discussion, Norm Farrar, the Beard Guy and founder of Honu Worldwide, shares his wealth of knowledge on e-commerce logistics and AI marketing. He reveals strategies to cut logistics costs significantly and highlights the advantages of utilizing third-party logistics. Topics include optimizing packaging to slash fees and the transformative power of AI for customer engagement. Norm also explores influencer marketing, offering insights on leveraging automation to boost earnings while previewing exciting new tools for Amazon sellers.
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Nov 9, 2024 • 43min

#612 - Amazon PPC + Adtomic Masterclass

Explore powerful Amazon advertising strategies with insights on PPC optimization using Helium 10's Adtomic tool. Learn effective techniques for keyword harvesting and campaign automation. Discover how AI is revolutionizing PPC management, making it easier for both new and experienced sellers. Gain actionable tips to boost profit margins and reset underperforming campaigns. Get ready to streamline your process and see results in just 60 days with smart AI-driven strategies.
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Nov 7, 2024 • 22min

Helium 10 Buzz 11/7/24: Amazon Coupon Update | TikTok Shop Exclusive | Helium 10 Italy Workshop

New coupon features are transforming seller strategies just in time for the holidays. TikTok Shop is shaking things up for Black Friday and Cyber Monday, especially with its live shopping trend. An immersive 3D shopping experience is launching on Amazon, making gift hunting easier. Plus, there's buzz about a workshop in Milan aimed at empowering sellers with fresh insights and tools. Catch up on how these changes can help elevate your e-commerce game!

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