The $100 MBA Show

Solo no mo’.  It’s Q&A Wednesday, and we’ve got a listener who’s finally making enough revenue to double the size of their one-person team. The only problem? This soon-to-be-former solopreneur isn’t sure what position to fill. What’s the priority?  Your first hire is a big investment (and commitment). It’s crucial to find someone that doesn’t just do a job, but maximizes the ROI of their salary —  and frees you up to do more. So who can get the most off your plate? A marketer? Salesperson? Developer? We know what our answer is. Hear who we think a small business owner should hire first, in almost every case. There’s one position that — regardless of industry — usually has the biggest impact on an entrepreneur’s ability to keep the company growing.  Find out who it is, for our money anyway. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Zendesk Things are a little weird right now. Zendesk is here to help, with a 6-month complimentary remote support bundle that helps teams keep up with changing customer demand. The bundle comes with essential tools your team needs to remain agile and stay connected with customers. Zendesk takes hours (not weeks) to set up and get running. Their support, sales, and customer engagement software is quick to implement and easily scales to meet changing needs. To find out more, go to zendesk.com/mba Show Links onlinejobs.ph We Work Remotely The post MBA1570 Q&A Wednesday: Who should be my first hire? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dare you. Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers. And there’s one way to prove it. A few factors keep small business’ prices artificially low. Mostly, it’s fear. Fear that your product isn’t worth that much, or that customers will be scared off. Sometimes, it’s just complacency — you’ve been charging the same amount forever. But if you’re not growing, you’re dying. You may be shocked at how undramatic a price hike can be. We’re asking listeners to make a modest increase in price, then tell us about it in an iTunes review. We’ll give your business a shout-out, and show everyone why raising prices isn’t just a good idea — it’s a must. Remember: a modest increase doesn’t make a big difference to any individual consumer. But it can make a huge difference in your total revenue. Hear the details of the challenge, and get ready for some black ink. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. The post MBA1569 Take The Pricing Challenge appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s talk about death — but in a good way! This is a very different “Must Read.” Neville Medhora’s You’re Gonna Die isn’t exactly about business. Or it’s not only about business. It’s about life, how it ends, and how we all need to make every second of it count. Especially entrepreneurs. Subtitled “A framework for happiness,” this book is pound-for-pound one of the most impactful we’ve ever featured. In fact, it doesn’t even weigh a pound (or it wouldn’t if you printed it out).  At 44 pages and about $5 on Amazon, it’s a short read. But it’s a seriously powerful one. Hear how this book can change your perspective, and help you honestly evaluate what you really want out of life and business. The time it takes to read this thing is a very smart investment. Hear our favorite takeaways — Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links You’re Gonna Die by Neville Medhora This Book Will Teach You How to Write Better by Nevill Medhora NevBlog Kopywriting Kourse The post MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This crisis will end. But when? And can your business last ‘till then? Let’s find out. Today, we’re discussing what your company needs to come through the other side of this whole COVID thing. How can you navigate the tunnel when you can’t yet see the light? How do you know when it’s smarter just to tap out? It’s probably time to ask yourself. We’ll explore a few strategies you can use to keep your business afloat, while preparing for the possibility of shutting down. By conducting an honest assessment of how much runway you really have, you can do right by yourself, your employees, and your customers. All entrepreneurs have to face failure —  whether to avoid it or bounce back from it. Either way, your journey will continue. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links EasyCourse The post MBA1567 Will Your Business Survive? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should onboarding cost the customer money? Can “set-up” fees backfire?  Once you’ve made the sale, is it smart to immediately tack on an extra charge just to get someone up and running? It depends.  Today, we’ll discuss why businesses charge these initial, one-time set-up fees. By understanding why companies do it — and how it can protect their own balance sheet —  you can make a better decision about your own policy. Set-up fees have their advantages, and they can’t be ignored. Depending on the type of business, it’s not just some arbitrary way to increase revenue. It can be a valuable, even necessary way to ensure the customer gets what they paid for. Tune in, and hear some examples of set-up fees that make sense for all parties involved. Understand the relationship between the value of getting set up, and what charge for the time and effort it costs your business. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. The post MBA1566 Should You Charge a Set Up Fee? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurs are different. We don’t work the same. We don’t live the same. And we face challenges that the conventionally employed just don’t. For example, it can be incredibly tough to “leave work at work” when we’re solely responsible for our businesses. Our brains are full of hamsters, spinning away on wheels that never stop. So can we treat this condition?  It’s Q&A Wednesday, and one listener wants to know if we use any strategies that let us chill, relax, and yes…sleep! As it turns out, our intrepid host Omar has learned how to unplug after years of stressing out. Today, we’ll discuss the things we do to just shut off. Remember — you’re not choosing between your business and your health. You can’t run your business without your health! And you can’t make decisions with an overworked, foggy brain. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Zendesk Things are a little weird right now. Zendesk is here to help, with a 6-month complimentary remote support bundle that helps teams keep up with changing customer demand. The bundle comes with essential tools your team needs to remain agile and stay connected with customers. Zendesk takes hours (not weeks) to set up and get running. Their support, sales, and customer engagement software is quick to implement and easily scales to meet changing needs. To find out more, go to zendesk.com/mba The post MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t miss this one.  It’s an in-depth interview with someone who saw a special niche in a very, very competitive industry, and filled it successfully. It’s a true Master Class in both business-building and one of the most important aspects of digital marketing: email. No, email isn’t “dead,” or anywhere close to it. Yes, the money is still “in the list.” Today’s guest, and his story, are proof. Steffen Schebesta is the co-founder of Sendinblue, an email marketing service that elbowed its way through better-funded competition to serve small businesses. He sat down with Omar to explain exactly how small-to-midsize companies can get email marketing right — even if they’re just getting into it. Today’s conversation covers everything from how Steffen built Sendinblue and why, to how everyone can optimize their business with the right approach to email, and digital messaging broadly.  Plus, Steffen’s got a very special, very generous offer for a limited number of listeners.  This extended conversation is perfect for anyone looking to get maximum results from every email campaign. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Sendinblue Make your business take flight with the complete sales and marketing toolbox from Sendinblue. Keep your growing audience engaged by always sending the right message to the right leads at the right time. Head to sendinblue.com/mba to get 1 free month of Sendinblue’s Premium Plan, including 120,000 emails. Offer valid only for the first 100 listeners to redeem! Show Links Sendinblue The Best Time to Send Your Email Newsletters The post MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Retention is the new acquisition. As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focus to keeping the customers we have. It’s a plague! A syndrome. A common pitfall that’s swallowed a million businesses.  So how can you keep — and keep profiting from — existing customers? Joey Coleman’s Never Lose A Customer Again has been on our “to read” list for a while. And frankly, good ol’ Omar wishes he got to this one sooner. It’s full of massive insights, and one of the best books we’ve read all year.  Regardless of your industry, product, or the size of your company, the basic principles of customer retention don’t change. Coleman lays them out masterfully, with actionable advice backed up by data, examples, and experience. Get your notebook ready! Tune in, and hear some of the best insights we got from this book. Then, get your own copy. Learn how to turn customers into lifers. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links Never Lose A Customer Again by Joey Coleman The post MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are your finances getting too big to handle? That’s a great problem to have! But it’s a problem nonetheless. Hiring a CFO is a sign you’ve arrived. It means you’re dealing with so much revenue and expenses that it’s no longer something you can just…do. You need a professional who can take total command of your business’s money. It’s a lot of control to give up — but it frees you up to do more of what you love. Today, we’ll discuss how to know it’s time to bring in a CFO. It’s one of the most empowering things you can do, giving you the whole new level of confidence that comes with knowing exactly where you stand financially.  We’ll discuss what to look for in a CFO, and suggest a place to look for one that you might not’ve considered. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links EasyCourse The post MBA1562 When to Hire a CFO + Free Right Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Of all the kinds of stress, financial stress is one of the worst. It can make entrepreneurship…not fun anymore.  Stress compounds any financial problem your business has, making it significantly worse. But dealing with tough times calmly and strategically is just one of those must-have skills for independent business people.  Easier said than done though, right?  How can you actually manage financial stress? There are practical ways to address your financial challenges without being consumed by them. With proactive strategies, you can not only manage stress better, but avoid much of it. In fact, a lot of stress comes from simply not knowing where you stand financially, rather than any specific problem. Today, we’ll explore the roots of financial stress, and suggest an effective — but kinda counterintuitive — treatment. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links EasyCourse The post MBA1561 Dealing With Financial Stress in Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.