The $100 MBA Show

Of all the kinds of stress, financial stress is one of the worst. It can make entrepreneurship…not fun anymore.  Stress compounds any financial problem your business has, making it significantly worse. But dealing with tough times calmly and strategically is just one of those must-have skills for independent business people.  Easier said than done though, right?  How can you actually manage financial stress? There are practical ways to address your financial challenges without being consumed by them. With proactive strategies, you can not only manage stress better, but avoid much of it. In fact, a lot of stress comes from simply not knowing where you stand financially, rather than any specific problem. Today, we’ll explore the roots of financial stress, and suggest an effective — but kinda counterintuitive — treatment. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links EasyCourse The post MBA1561 Dealing With Financial Stress in Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Producing content is exhausting. If you’re doing it wrong, that is. It’s Q&A Wednesday, and one listener wants to know how in the heck we manage to produce 5 podcast episodes every single week. It’s not easy, but it’s also not that stressful — because we have a system to support consistent production. And you can, too. While we’ve discussed making sure quality is your top content priority (as opposed to quantity), timely, consistent publishing has long-term benefits. Taking care of your audience with fresh, valuable content on regular basis breeds loyalty, especially over a period of years. Tune in, and hear our system for making sure we keep our promise to our listeners. Then, create your own content schedule that never misses a beat. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Zendesk Things are a little weird right now. Zendesk is here to help, with a 6-month complimentary remote support bundle that helps teams keep up with changing customer demand. The bundle comes with essential tools your team needs to remain agile and stay connected with customers. Zendesk takes hours (not weeks) to set up and get running. Their support, sales, and customer engagement software is quick to implement and easily scales to meet changing needs. To find out more, go to zendesk.com/mba The post MBA1560 Q&A Wednesday: How do you consistently publish content? Any tips? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve gotta rank. There’s no way around it. No matter what kind of business you have, SEO is the way to grow. And the single most important factor in getting your website to the first page of Google results isn’t where you stick the keywords. It’s who’s linking to it. Backlinks are Priority One for search engine results. When trustworthy, authoritative sites link to yours, Google notices. And Google rewards. So how can you make it happen? Today, we’ll discuss a few strategies for getting those all-important backlinks. This is white-hat stuff; no pay-to-play, no quid pro quo. Just honest, effective ways to get noticed by the people who can rocket your site up the rankings. The best content in the world can’t help your business if no one sees it. Take a proactive approach, and you’ll get eyes on your message. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Capella University Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctoraljourney Show Links ahrefs The post MBA1559 How to Get More Backlinks to Your Site appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Say it with me: undercutting is a garbage strategy. Trying to compete by offering the lowest price is a race to the bottom. When we’re starting out, most of us are shy about charging high prices. But done right, the high-ticket proposition is a smart way to gain real momentum for a new business. But don’t take it from me: we’ve got a special guest teacher. Tanner Chidester has built successful companies from the ground up by starting with high-priced services. Note that we said “starting with,” not “working his way up to” high prices. That’s right: according to Chidester, you don’t have to build revenue by marketing. You can build your marketing by getting a sh*t ton of revenue, as soon as possible. Today, Chidester will explain exactly how he’s pulled this strategy off, over and over. Perfect for coaches, consultants, and other “soft” service providers, the high-ticket approach might just be the best way to get your business off the ground. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Capella University Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctoral WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links Elite CEOs The post MBA1558 Guest Teacher – Tanner Chidester – How to Boost Revenue with High-Ticket Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every game has to end — including the entrepreneurship game.  So what does winning the game look like for you? It can seem obvious, but do many people start and run businesses without a clear endgame in mind. Or they start with an endgame that’s too vague, and over the years lose sight of that ultimate mission.  Anyone can get lost in the day-to-day. Today, we’ll discuss why it’s so important to clearly define your biggest goal. Is it to sell your company and retire? For how much? Is it to change an industry? Go public? Create a certain work/life balance? Be a trillionaire?  Whatever it is, your big goal has to be definable, measurable, and clear. By starting with a well-defined goal, you set yourself up to stay on track. Every day you work won’t just be a day you maintain something — it’ll be the next step towards your happy ending. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Capella University Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctorate WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links EasyCourse The post MBA1557 Why an End Goal For Your Business Is So Important + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re posting too much content. I know, sounds crazy right? But something changed.  Specifically, the algorithm Google uses to rank website pages made a major shift. While in simpler times, regularly posting content was a solid strategy for getting to Page One, that’s no longer true. Too many pages = depressed ranking. Less is seriously more now. Today, we’ll discuss how quality has completely knocked quantity out of the SEO debate. As a result, marketers are scrambling to cut content from their sites, keeping only the most comprehensive, valuable stuff — and deleting or merging the rest. SEO: it’s never boring! Keeping up with changes in how search engines calculate results is just one of those things businesses have to do. Tune in, and learn what your site — in particular your blog — should look like now. Then start trimming the fat! Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Zendesk Things are a little weird right now. Zendesk is here to help, with a 6-month complimentary remote support bundle that helps teams keep up with changing customer demand. The bundle comes with essential tools your team needs to remain agile and stay connected with customers. Zendesk takes hours (not weeks) to set up and get running. Their support, sales, and customer engagement software is quick to implement and easily scales to meet changing needs. To find out more, go to zendesk.com/mba Show Links Backlinko Wistia Dan Martell on YouTube The post MBA1556 How Too Much Content on Your Website Can Harm Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the best way to sell an online course? Should you leave it out there, open for enrollment whenever? Or should you establish a limited enrollment period with a firm end date? Does one help you sell more memberships?  Does one help your overall business plan more? It’s Q&A Wednesday, and we’ve got a listener asking these very questions. Fortunately, we’re course creators from way back (the “$100 MBA” isn’t just a podcast!). We’ve launched courses both ways. In fact, we launched the $100 MBA course both ways! Our intrepid host Omar will explain. Tune in, and get our best advice on how to launch your next course, particularly if it’s your first course. There are advantages to each method, but the right one for you will depend on your experience so far. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Microsoft Teams Welcome to the new way to work together. From group projects to weekly “all hands” meetings, Microsoft Teams will change the way you teamwork. Contribute to meetings from anywhere, chat with coworkers, find and edit files in real time, and more. With one place to create and make decisions together, there’s no limit to what your team can achieve. Learn more at microsoft.com/teams Show Links Launch by Jeff Walker The post MBA1555 Q&A Wednesday: Should I keep my online course open, or do an “open & close” launch? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it actually mean?  More importantly, how can it help your chances of success? Depending on the nation or State you live in, a trademark can be a crucial part of protecting your company from copycats. But not always; depending on where you are in your business, it may not be worth the investment. As in the rest of business-building, timing is everything. Today, we’ll discuss exactly what a trademark does for you, and how it can actually add tangible value to your entire business. We’ll lay out the costs involved, and the process for getting a trademark – if you’re ready, that is. We’ll also share our recommendation for exactly how long you can wait before trademarks become truly necessary. Get the facts, lay out a plan, and protect your business from the wannabes! Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Capella University Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctoraljourney The post MBA1554 Should You Trademark Your Brand? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Affiliate marketing: in many ways, it’s the ultimate “growth hack” for new businesses.  You essentially crowdsource sales by cutting people in on the revenue generated by their own referrals. Win-win! But is there a strategy to it?  Today’s special guest teacher certainly thinks so.  Nathan Hirsch built multiple successful companies that harnessed the power of affiliates. That includes one he grew with zero outside capital investment, but a ton of outside hustle investment from a small army of affiliates he brought on board. And you can do the same for your business. In this episode, Hirsch lays out the steps he used to supercharge his growth by targeting the right affiliates at the right time. From smaller recommendations to big-time endorsements from “influencers,” the path to sales is paved with a little help from the crowd…if you know where to look. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” NerdWallet We all love nerding out. When it comes to personal finance, no one nerds out like the nerds at NerdWallet. NerdWallet makes even the most complicated money matters understandable for everyone. Their calculators and comparison tools help you understand your options, no matter what you’re trying to accomplish. For all your money questions, check out the expert advice at nerdwallet.com Show Links Outsource School The post MBA1553 Guest Teacher – Nathan Hirsch – How to Build and Promote an Affiliate Program appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Politics. Social movements. Morality. Does any of that have a role in your business? That question is on the forefront of many an entrepreneur’s mind, as protests rage across the United States and the world over issues of inequality. While it’s tempting to think we can simply keep current events out of business… …it’s just not always possible. Silence is its own statement. Depending on the issue, what effect can that statement have on your brand? Today, we’ll discuss when it’s appropriate — and responsible — to take a stand. We recently made our position on the Black Lives Matter movement public, and it cost us some customers.  But for us, certain social responsibilities are a greater priority. Take a moment to think about what you stand to lose from saying something, and from saying nothing. Do the cost/benefit analysis of sticking to your deepest principles.  Consider financial and moral factors as a business leader, and make your best choice. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Capella University Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctoral Show Links EasyCourse The post MBA1552 Should Your Business Publicly Take a Stand? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.