The $100 MBA Show

We assume big price tags are for big businesses.But it’s the opposite, really.Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.You have to be able to afford your customers. And low prices can’t get you there.By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click Play!HeySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lack of credibility is deadly.For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customers, business partners, and your own team.Today, we welcome a special guest who can help. Alain Hunkins is a coach, consultant, and author who’s worked with some of the biggest companies in business. Today, he’s here with 3 things you can do right now to boost your credibility and earn some trust.Think of it like a credit score.By intentionally building credibility, you will open doors for yourself and your business. Alain will show you how — plus, he’s got a valuable gift for everyone who tunes in. Click Play!Cracking the Leadership Code by Alain HunkinsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you?It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers? Can it work for small businesses, or it just for companies with money to burn?Today, we discuss what it looks like when influencer marketing works. Tune in as we go beyond the vanity metrics and hone in on what actually drives conversions. Hint: it’s not about how many followers your influencer has. Click Play!EasyCourseConvertKitCameoHeroic Public SpeakingWebinarNinjaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The lifetime deal: smart strategy, or slippery slope?Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever. Customers are locked in at a certain rate, for as long as they’re alive.This can backfire.Today, we do the math on lifetime deals. Is there a version of this that doesn’t eventually cost you more than it brings in? Can you craft a lifetime offer that actually makes sense for you in 10, 20, 50 years? Can you reap the benefits of attracting all that business, without the cost catching up to you in a bad way? Tune in, as we weigh the real implications of this strategy. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you early on..What happens when those two principles conflict?It’s Q&A Wednesday, and we’ve got a listener who wants to niche down their coaching business — which would mean leaving some happy clients behind. Can you do this without hurting your reputation and damaging the business you’re trying to grow?Yes you can. We’ve done it. Omar’s changed businesses more than once in his entrepreneurial career. Today, we discuss how to do so in a way that’s forthright, ethical, and results in a net positive. Learn how to grow and evolve without alienating those who won’t be coming along for the entire ride. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re ready to spend money on advertising.The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro?We had to ask ourselves those questions as our business grew. Paid advertising is complex, and only getting moreso. Whether it’s social media advertising, Google ads, or sponsoring things like podcasts, it’s…tricky.So what’s a better investment: the time and money it takes to upskill yourself, or the cost of outside help?Today, we’ll do the cost/benefit analysis on having someone handle your paid advertising. We’ve tried it every way, from learning the ropes and experimenting on our own, to trusting our money with experts in the industry. Hear what it can cost, what your options are, what we experienced, and what we recommend. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why did I do that?It’s a question we don’t ask ourselves enough. As small business leaders and entrepreneurs, it’s crucial to understand the human decision-making process. This week, we take a look at a Must-Read that does exactly that.Jonah Lehrer’s How We Decide challenges the myth of rational, logical, even self-serving decision-making. Instead, it delves into the emotional reasons we do what we do.Understanding the emotional basis of our choices doesn’t mean we’re powerless to act rationally. In fact, by embracing it, we become better decision makers — and better business people. Tune in, and hear the most powerful insights from this thoroughly researched look at what makes us tick. Then, apply them to your business. Click PlayHow We Decide by Jonah LehrerDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every brand needs a story.Every story needs a hero.And every hero needs a villain.Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently.In other words, you need contrast.Consumers are triggered to action by their “pain points,” the things that make doing whatever they want to do difficult or impossible. Whatever your competitors aren’t doing is the space your company fills. Lean into that. Celebrate it. Today, we’ll explore how. By choosing an “enemy” to contrast your company with, you show consumers what you’re really about. By opposing your brand to others, you avoid a “me too” mindset and focus on what makes your company truly special. EasyCourseHeySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Teaching, training, and coaching online: everybody’s doing it for a reason.It’s one of the most profitable ways to monetize your expertise. But that comes with a downside — a ton of competition. With so many courses, webinars, and videos out there, how can you stand out?Today, we’ll explain exactly how to set up your own paid, live workshop or course. We’ll discuss what tools to use, how to market it, and how to make it worth every cent. Specifically, we’ll explore why live courses are so much more valuable than the pre-recorded kind.Whatever you have expertise in, your students are out there somewhere. Now more than ever, consumers are looking for ways to learn online. Get in on the action with a course that’s uniquely valuable. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

*Checks notes*Yep, the money’s still in the list. Email is everything when it comes to marketing. It’s the #1 way to nurture leads, and move them closer to becoming customers. But how do you know if you’re…y’know, doing it right? How do you measure the success (or failure) of your email campaigns?Open and click rates, of course.It’s Q&A Wednesday, and we’ve got one listener who isn’t quite sure what a “good” open rate is. Spoiler alert: most of your emails won’t get opened. But there are industry standards, benchmarks you can work towards as you grow your business.Today, we’ll discuss the two big email metrics, what numbers you should shoot for, and what factors affect those numbers. With reliably sourced data, we’ll explore the marketer’s never-ending quest to get those emails opened, read, and clicked. Click Play!Campaign Monitor Email BenchmarksTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.