The $100 MBA Show MBA1582 Why Your Business Needs an Enemy + Free Ride Friday
Every brand needs a story.
Every story needs a hero.
And every hero needs a villain.
Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently.
In other words, you need contrast.
Consumers are triggered to action by their “pain points,” the things that make doing whatever they want to do difficult or impossible. Whatever your competitors aren’t doing is the space your company fills.
Lean into that. Celebrate it. Today, we’ll explore how.
By choosing an “enemy” to contrast your company with, you show consumers what you’re really about. By opposing your brand to others, you avoid a “me too” mindset and focus on what makes your company truly special.
Plus, it’s FREE RIDE FRIDAY!!! Click Play!
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Today’s Sponsors
Podcasting Master Class with Omar Zenhom
Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass
WebinarNinja
Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.
Show Links
The post MBA1582 Why Your Business Needs an Enemy + Free Ride Friday appeared first on The $100 MBA.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.