The $100 MBA Show

Want to innovate your marketing? Study marketing innovation. That’s what we’ve been doing, as we followed the launch of Hey, a new take on email from the guys who created Basecamp. And no — we’re not affiliated with Hey in any way.  We just paid close attention to Hey’s pre-launch marketing strategy, and felt compelled to share it with you. We’re not discussing Hey as a product. We’re discussing what made Hey’s marketing campaigns so creative, original, and effective. It’s enough to make you believe they really can take on Gmail. Hey’s launch proves that there’s always a new niche, a new way to approach even the most crowded industries. By daring to differentiate, Hey attracted, nurtured, and converted new legions of fans — even as they navigated unexpected roadblocks. What can you learn from Hey? Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podcasting Master Class with Omar Zenhom Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links HEY The post MBA1579 Lessons Learned From Basecamp’s “Hey” Launch appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No more “post & pray.” It’s time for a strategic approach to social media. Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around.  So how can you get the most out of your ad budget? Erin Corn of Shorebird Media is here to help. Corn knows what works in the world of social. Today, she’ll discuss how to set the right goals, execute your plan, and track your success. A performance marketing expert, Corn isn’t here to get you “likes” and shares. She’s here to help grow your business in meaningful, measurable ways. Get past the vanity metrics, and take a practical, goal-oriented approach to social media — in particular Facebook and Instagram. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podcasting Master Class with Omar Zenhom Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass Amazon Jetstream Income Over 140,000 people make over $100,000/year selling products on Amazon, according to CEO Jeff Bezos. Discover how you could be one of them! Read the new book by bestselling Author and successful Amazon seller Sophie Howard, Amazon JetStream Income. It sells on Kindle for $29.95, but you can get it now for just $4.95. Howard reveals examples of hot selling products, shows you how to source products, and more — all without leaving home. Check it out at blueskyamazon.com/freebook Show Links Shorebird Media Comprehensive Advertising Guide The post MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re cutting costs this year, you’re not alone.  One of the easiest ways to boost profits is to cut down on overhead. But lowering expenses can cost your business in ways you might not realize — especially when it comes to ditching providers and suppliers in favor of cheaper options. Whether it’s digital providers (of things like CRM software), or suppliers of physical materials, breaking up is hard to do.  So should you? Today, we discuss how to calculate whether severing a B2B relationship is the right move. With examples from our own business, we’ll explain why we stayed when we stayed, and why we left when we left.  If you’re considering a provider switch, give this episode a listen. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. The post MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Where are your (potential) customers? More importantly, how do you get their email addresses? Today, we’re talking top of the funnel. We’ve got 3 creative ways to find your audience, and get them to opt into the conversation. You probably haven’t tried these (or all of them, anyway), but they work — if executed properly. Give them a try! Consumers guard their inbox more fiercely than ever. Earning the right to email someone is getting harder. For your business to succeed, you’ll have to make sharing an email address a very, very easy decision.  Today, we’ll show you how. Start building that list, so you can start building relationships. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Amazon Jetstream Income Over 140,000 people make over $100,000 per year selling products on Amazon, according to CEO Jeff Bezos. Discover how you could be one of them! Attend a new webinar about how to get started, with successful Amazon seller and author Sophie Howard. She’ll reveal examples of hot selling products, and show you how to source great products – without leaving  home. Sign up at blueskyamazon.com/webcast The post 1576 3 New Lead Magnet Ideas appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Swag is fun. But is it effective? What’s the real power of t-shirts, mugs, stickers, and all the rest? What’s a reasonable ROI, and how do you even measure it? We’ve given away lots of branded gear over the years. Was it worth it? At least one listener wants to know.  It’s Q&A Wednesday, and we’re discussing how to produce and distribute swag as a marketing strategy. Our listener has an up-and-coming company that’s producing enough revenue to up the marketing budget.  Should they spend it on…stuff? Tune in, and learn how we get the most out of our swag budget, how we know it works, and what we even mean when we say it “works.” Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Zendesk Things are a little weird right now. Zendesk is here to help, with a 6-month complimentary remote support bundle that helps teams keep up with changing customer demand. The bundle comes with essential tools your team needs to remain agile and stay connected with customers. Zendesk takes hours (not weeks) to set up and get running. Their support, sales, and customer engagement software is quick to implement and easily scales to meet changing needs. To find out more, go to zendesk.com/mba Show Links Teespring The post MBA1575 Q&A Wednesday: Does giving away company swag work? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How good can 2020 be? Crazy question, right? But it’s one you should be asking.  This sh*tshow of a year has derailed businesses and shattered motivation around the world. But entrepreneurs thrive on challenge — even if it’s just the challenge to survive. So how can you get the most out of this wacky year? Today, we’ve got some answers. There are a few pieces you can put in place now, so you can look back on 2020 with no regrets. See the opportunity in crisis, and attack your goals for the year — even if the ‘rona or another crisis upended business as usual.  We’re halfway through the year. You got this! Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Amazon Jetstream Income Over 140,000 people make over $100,000/year selling products on Amazon, according to CEO Jeff Bezos. Discover how you could be one of them! Read the new book by bestselling Author and successful Amazon seller Sophie Howard, Amazon JetStream Income. It sells on Kindle for $29.95, but you can get it now for just $4.95. Howard reveals examples of hot selling products, shows you how to source products, and more — all without leaving home. Check it out at blueskyamazon.com/freebook The post 1574 How To Make Sure Your Business Finishes 2020 Strong appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How much revenue are you leaving on the table? Rob Ristagno knows data. From baseball to balance sheets, he specializes in figuring out what the numbers are saying — and what they’re hiding. Today, he’s here to teach us a simple exercise to get the most out of the data we already have. Best of all? This method works for any size business. You don’t need years of analytics experience, like Rob has. You simply have to look at the data you have from another angle, with a simple technique that’s as easy as it is surprising. Play a little “Moneyball” with your business. Use the information you have to get the results you want. Tune in, and see what opportunities are waiting for you, hidden inside the data you’re not (yet) using to its fullest potential. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links Sterling Wood Email Sterling Woods The post MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s no way around meetings. But they don’t have to suck. Today, we’re sharing our best tips for ensuring that your team’s meetings are tight, efficient, and not a boring slog. Most importantly, these 4 “Must Do’s” guarantee that your meetings aren’t the worst possible thing: a waste of time. It just takes a little planning. These are the tactics we use for each and every one of our meetings, because every second our team spends in meetings is time they’re not developing, writing, supporting, creating.  The best part? The meeting itself and its planning aren’t all on you — it’s a team effort, too, from setting the agenda to evaluating just how productive each meeting really is. Get more out of your employees, by showing them how much you respect their time and work. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Notion Meeting notes, documents, calendars, To-Do lists…where does it end? Choose just one tool that covers it all. Notion can handle everything, letting you consolidate all your everyday work tools into a single solution for taking notes, managing projects, sharing docs, and collaborating with your team. Stay on task, find what you need, and work efficiently from wherever you are. Check it out for yourself and get 10% off at notion.com/mba. Show Links EasyCourse The post MBA1572 Productive Meeting Hacks + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If business isn’t doing any good…what’s the point? We’re interrupting our regular podcast stream to bring you something special. It’s the first episode of Real Good, a new podcast about people using the power of their business to make a better world.  Seriously. These stories aren’t about PR or charity.  They’re about businesses and leaders who found ways to invest in the people, places, and ideas that fall through the cracks of our social and economic systems — investments that yield returns for everyone. As COVID-19 revealed disparities based on wealth, race, and other systemic factors, some companies stepped up to turn disadvantage into opportunity, finding their niche in serving the underserved in a way that demonstrates the “real good” business can promote.  This episode features an interview with Maurice Jones, CEO of LISC (Local Initiative Support Corporation). Jones tells the story of his company’s efforts to invest in communities, and their devotion to creating more equal access to the resources that make success possible, like broadband Internet.  Tune in, and be inspired by those who make it their business to help build something better than what we’ve got. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links Real Good podcast The post [Bonus Episode] Introducing: Real Good appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They say success is mostly perspiration, with a little inspiration. But what about motivation? Keeping spirits high is a team leader’s responsibility. The best way to do that? Breed success with success by regularly celebrating wins. By making a point of basking in small victories every week, you keep the motivation going.  Feeling the little wins paves the way for the big wins. Today, we’ll discuss why and how we take the time to acknowledge the small-to-medium-sized successes that add up to long-term progress. With just a few minutes each week, you can feed the fire that keeps your team positive and on point. Tune in, and learn just how powerful the impact can be over time. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors 99 Designs Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!” Paychex Real business owners, real issues. Join host Gene Marks in the “Paychex Business Series – Coronavirus” podcast, as he talks with small business owners and other experts about today’s top issues, including the current pandemic and its impact on the workplace, employees, and the way we work. Subscribe and listen to episodes at paychex.com/BusinessSeries The post MBA1571 How Your Business Can Have Frequent Small Wins appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.