The $100 MBA Show

Firing people sucks.It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way — possibly something that could’ve prevented the firing (or hiring!) in the first place. You will have to fire people eventually. But you can be proactive in reducing how many.Today, we discuss the steps we take to make sure we fire as few people as possible. Fortunately, giving a team member the ol’ heave-ho is a rarity at our company. And that’s no accident.Learn what we do to keep our team together — and be confident that when you do fire someone, it was the right call. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Long hours” is not the answer.If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her business in just 20 hours a week. The author of Tiny Time, Big Results, Vorajee had to find a way to maximize her time…and boy, did she.Today, Vorajee explains her system for bringing in new business every week — in less time than it takes to watch a miniseries. See what you can accomplish when you put efficiency over sweat. Plus, get a free bonus gift from Vorajee. Click Play!Tiny Time, Big Results by Yasmin VorajeeTiny Time ToolkitSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We automate emails, social posts, and a million other things. Why not automate webinars?We’ve been experimenting with “on demand” or automated webinars for the last year or so, and it’s been great. Our pre-recorded lessons and sales pitches have brought us a bump in conversions and sales — all while we’re sleeping.Today, we’ll explain how to set up, record, promote, and follow up on these valuable assets.On demand webinars have a fantastic reach, great conversion rates, and you only have to record them once! They’re the perfect evergreen tool to supplement your marketing efforts and revenue stream.Learn how it’s done — Click Play!EasyCourseAdEspressoSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The sales funnel: if you’re in business, you’ve heard of it.But maybe you’ve heard too much.Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics.This is Creating Customers 101.We’ll establish the tried-and-true fundamentals of purposely building a funnel — from attracting the attention, all the way to the purchase. We’ll also discuss what your business looks like without a sales funnel, and why it’s so hard to get off the ground. Let’s restore the funnel to what it should be: a straightforward, smart strategy for growing your business. Click Play!LeadpagesClickFunnelsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He’s “not your guru.” But he’s something.Tony Robbins might be the biggest name in self-help. But is personal development professional development, too? It’s Q&A Wednesday, and one listener is pondering whether to spend company dollars on a Robbins training session. The formerly in-person seminars have gone online, and the price has dropped accordingly.Is it a wise investment? Or is this too personal for business?Today, we’ll discuss what you can get from people like Robbins, whether you buy everything he’s saying or not. We’ll explore the cost/benefit ratio of self-improvement as it relates to entrepreneurship — the most personal of professions. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Morale doesn’t happen by accident.It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your employees go beyond working “hard,” and feel personally invested in their work. So how can you cultivate morale?Today, we discuss how to make everyone feel like their work matters. We’ll explain what you can do to increase your team’s enjoyment of their jobs, in good times and bad. Managing human beings is one of the biggest challenges for new entrepreneurs. Learn the mindset to approach morale with, and the steps you can take to forge a truly motivated team. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New to paid advertising? Now’s the time to get into it.COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media platforms — every platform is ripe for getting exposure. …and your potential customers are spending more time on those platforms than usual.Today, special guest teacher Tyler Jordan of Jordan Digital Marketing is here with a lesson on how to capitalize on this unique opportunity. He’s got 6 ways you can attack paid advertising, even on a limited budget.Plus, he’ll explain why some of the current conditions for advertising will stay with us, long after the virus is under control. Let’s make lemonade — Click Play!Paid Marketing During a Pandemic: A Coronavirus GuideSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have!Your existing customers are the easiest group of people to market and sell to. But do you have unnecessary barriers between them and further purchases? Are you making it easy to buy again, buy something else, or upgrade?You could be leaving revenue on the table.Today, we’ll discuss how to figure out whether your customers have a smooth path to spending more. Eliminate the friction, turn one-time customers into lifers, and stabilize your revenue stream for years to come. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The easier it is to pay, the more people buy.We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting methods like Apple Pay put your business in the same outdated category? Today, we discuss whether Apple Pay is the next PayPal — or the next Visa. Does your website or brick & mortar need to make Apple Pay happen? If so, what does it take? What does it cost?We looked into this for our own business, so we’ll share the results of our research with you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They say not to rush important decisions. But you can’t drag your feet, either.It’s Q&A Wednesday, and we’ve got a listener who takes weeks or months to make a call. Worst of all, the time he takes doesn’t necessarily result in better decisions — it just delays everything that comes next.So how can we speed things up?Today, we’ll discuss how to categorize your decisions, and find the right amount of time to spend on each. Getting comfortable with tough calls is Job One for entrepreneurs — but that doesn’t mean rushing to judgment when the stakes are high.It means creating reasonable deadlines for yourself, and sticking to them. Hear how we do it — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.