
Phenomena
How are the algorithms in our lives holding us back? What are the most pressing problems of urban residents businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can help shape better business strategy.
'Leading with Perspective', a new season of the Phenomena Podcast launches in June 2024, and is all about leadership, transformation and strategic thinking with a brand new episode each month. Leading with Perspective features engaging conversations with top industry leaders on how they effected change within their organisation, their industry and the wider culture.
Latest episodes

8 snips
Mar 27, 2025 • 19min
Leading with Perspective – with Stefan Biel
Stefan Biel shares his journey from scientist to innovator, emphasizing the impact of cultural insights on product development. He discusses the importance of deep consumer understanding and the subtle 'weak signals' that can forecast emerging trends. The conversation highlights lessons on building effective innovation teams and the delicate balance between corporate legacy and future goals. Personal stories reveal how authentic leadership fosters strong connections and encourages team members to embrace their individuality.

9 snips
Feb 17, 2025 • 27min
Leading with Perspective – with Githinji Gitahi
In this discussion, Dr. Githinji Gitahi, Group CEO of Amref Health Africa, shares insights from his transformative leadership journey at Africa's largest health NGO. He talks about shifting from a disease-focused approach to a holistic health systems strategy, emphasizing the importance of adaptability and embracing vulnerability in leadership. Dr. Gitahi also highlights the critical connection between adolescent health and socioeconomic development, stressing the need for innovative solutions to meet the challenges posed by climate change and urban migration in Africa.

Dec 5, 2024 • 25min
Leading with Perspective – with Camilla Dahl Hansen
Camilla Dahl Hansen, an experienced executive in financial services and former Global Chief Saxo Experience Officer at Saxo Bank, joins Martin Gronemann to explore the evolving financial landscape. They discuss the critical journey of the sector in rebuilding consumer trust and enhancing inclusivity for women both as clients and leaders. The conversation highlights the impact of fintech innovations, the shift towards customer-centric banking, and the importance of mentorship in empowering female professionals in finance.

Nov 13, 2024 • 21min
How to build a world-class children's hospital – LIVE
Thomas Frandsen, Chief Medical Officer at the Mary Elizabeth Hospital in Copenhagen, leads an innovative shift in pediatric healthcare through a play-centered design. He discusses the decade-long journey to create a hospital that prioritizes the well-being of children, teens, and families. The conversation highlights the transformative power of play in enhancing communication and relationships in a medical setting. They delve into strategies that integrate play into medical procedures, fostering a supportive environment and improving overall patient experiences.

4 snips
Nov 11, 2024 • 29min
Who are today's experts? – LIVE
In this lively discussion, Taylor Price, a leading Gen Z financial expert with a million TikTok followers, and Matt Klein, a cultural theorist at Reddit, explore the evolving nature of expertise. They delve into the rise of relatability as a substitute for traditional authority and how online spaces foster community-driven knowledge. The conversation touches on AI's role in shaping expert advice, the homogenization of culture, and the importance of businesses connecting authentically with younger audiences. Tune in to uncover today's shifting landscape of trust and expertise!

Nov 11, 2024 • 18min
Authorship in the age of AI – LIVE
Dive into the fascinating world of authorship as AI changes the creative landscape! Panelists tackle the complexity of ownership and intent, questioning who truly owns the art in an era of mass participation. They explore how brands can maintain originality when content is effortlessly created. The discussion reveals the shifting power dynamics between traditional artists and AI, highlighting the need for editorial discernment. Ultimately, can generative AI enhance creativity while preserving true artistic intent? Tune in to find out!

Oct 23, 2024 • 24min
Leading with Perspective – with Alvin Lu
Alvin Lu, CEO of Kodansha USA Publishing, shares his insights on manga's meteoric rise in mainstream Western culture. He discusses the transformative impact of the internet and anime, and how accessibility has fueled this phenomenon. Alvin highlights the importance of engaging with passionate fans and balancing personal intuition with audience understanding. He also reflects on navigating uncertainty in leadership, and how Kodansha is strategically building its brand identity in the U.S., leveraging beloved titles to reach new audiences.

Aug 14, 2024 • 27min
What is a meaningful metric? – LIVE
Alon Halevy, a Senior Principal Applied Scientist at Amazon Web Services, joins a panel to explore the significance of metrics in today’s data-centric world. They discuss the complexities of understanding metrics and their influence on individual and societal well-being. The conversation highlights the importance of context, the shift towards qualitative metrics, and ethical data practices. Additionally, they examine how technology can enhance self-reflection through journaling while emphasizing the need for balance in our digital lives.

Jul 10, 2024 • 19min
Leading with Perspective – with Mads Ryder
Mads Ryder, an expert in change management, shares insights on leading organizations through transformation. He discusses common pitfalls, the importance of admitting mistakes, and the recipe for lasting change. From theme parks to porcelain, he shares his wisdom from his extensive executive experience.

Jun 5, 2024 • 28min
Leading with Perspective – with Roger Martin
Renowned strategic thinker, Professor Roger Martin, discusses strategy execution challenges and the crucial role of culture in leadership with ReD partners. They explore why companies struggle with ambition execution and how leaders can navigate transitions effectively. The conversation delves into leadership culture today and practical ways leaders can drive cultural transformation in organizations.
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