Phenomena
Leading with Perspective – with Alvin Lu
Oct 23, 2024
Alvin Lu, CEO of Kodansha USA Publishing, shares his insights on manga's meteoric rise in mainstream Western culture. He discusses the transformative impact of the internet and anime, and how accessibility has fueled this phenomenon. Alvin highlights the importance of engaging with passionate fans and balancing personal intuition with audience understanding. He also reflects on navigating uncertainty in leadership, and how Kodansha is strategically building its brand identity in the U.S., leveraging beloved titles to reach new audiences.
24:15
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Quick takeaways
- Manga's mainstream acceptance in the U.S. is driven by technology, accessibility, and a passionate fanbase embracing quality storytelling.
- Leadership in the manga industry thrives on adaptability, encouraging creativity through fundamental questioning amid uncertainty and chaos.
Deep dives
The Rise of Manga and Its Mainstream Appeal
Manga, once a niche interest in the U.S., has transitioned into mainstream popularity due in part to technological advancements and increased accessibility. The shift began in the early 2000s with the arrival of anime on cable television, which broadened its reach beyond a small audience of enthusiasts. As digital distribution evolved, manga became readily available, allowing fans to access new releases almost in real-time, thus enhancing audience engagement. This combination of improved access and high-quality storytelling has led to a passionate fanbase that appreciates the genre, solidifying its position in American pop culture.
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