

Leading with Perspective – with Alvin Lu
Oct 23, 2024
Alvin Lu, CEO of Kodansha USA Publishing, shares his insights on manga's meteoric rise in mainstream Western culture. He discusses the transformative impact of the internet and anime, and how accessibility has fueled this phenomenon. Alvin highlights the importance of engaging with passionate fans and balancing personal intuition with audience understanding. He also reflects on navigating uncertainty in leadership, and how Kodansha is strategically building its brand identity in the U.S., leveraging beloved titles to reach new audiences.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Rise of Manga: From Niche to Mainstream
01:49 • 7min
Navigating Change in Uncertain Times
09:14 • 6min
Connecting with Passionate Fans in the Manga Industry
15:01 • 2min
Navigating Creativity and Engagement
16:32 • 5min
Building Brand Identity in a New Market
21:57 • 2min