Leading with Perspective – with Alvin Lu
Phenomena
The Rise of Manga: From Niche to Mainstream
This chapter examines the transformation of manga from a niche interest into a widespread cultural phenomenon, emphasizing the role of the internet and anime in its growth. It highlights the importance of digital distribution and shorter translation times in enhancing accessibility, and discusses the enduring appeal of classic titles. Additionally, the chapter reflects on recent trends, including the pandemic's impact, which accelerated manga's popularity and connected it to the increasing visibility of anime.
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