Alvin Lu

Alvin Lu, CEO of Kodansha USA Publishing, shares his insights on manga's meteoric rise in mainstream Western culture. He discusses the transformative impact of the internet and anime, and how accessibility has fueled this phenomenon. Alvin highlights the importance of engaging with passionate fans and balancing personal intuition with audience understanding. He also reflects on navigating uncertainty in leadership, and how Kodansha is strategically building its brand identity in the U.S., leveraging beloved titles to reach new audiences.