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Agency Life

Latest episodes

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Aug 10, 2023 • 49min

41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

 41% profit margins. Sounds good. Right? That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model. Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period,  profit margins shrank closer to typical industry norms. In this episode you'll hear from Courtney, how they structure a results-oriented workplace within their agency, how they've implemented a unique variable pay structure within this model and how to tell if this model is right for your agency.Connect w/ Courtney on LinkedIn: https://www.linkedin.com/in/courtneytarrant/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Aug 3, 2023 • 42min

Creating a High-Support, High-Challenge Culture w/ Kyle Duford

What happens when you’re faced with an upset client…and it’s actually your team’s fault?Kyle Duford, President and Executive Creative Director at The Brand Leader, and author of Twice Found, joins the podcast to talk about leading with grace and learning through failure. He also discusses balance in all things — how to balance challenges, healthy vs. unhealthy failure, and transparency in the face of furious clients.Connect w/ Kyle: https://www.linkedin.com/in/kyleduford/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Jul 27, 2023 • 50min

Lessons from Agency Layoffs (& the Road Ahead) w/ Nicole Pereira

Have you ever found yourself facing a dreaded downsize with nowhere to turn for guidance?Nicole Pereira, founder of Remotish and CULTURISH, joins the podcast to talk about the difficult decision she faced when forced to downsize her agency. She discusses the importance of communicating clearly and candidly with your team in the face of layoffs and shares where agency owners like herself can go to for support when needed.Connect w/ Nicole: https://www.linkedin.com/in/nicolepereira/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Jul 6, 2023 • 45min

The Surprising Way to Combat Client Churn w/ Jonathan Ewing

Jonathan Ewing, Director of APCO Worldwide, explains how agencies can reduce client churn by predicting and meeting client needs. He emphasizes the importance of setting clear expectations, building trust, and connecting to the outcome in sales conversations. The speaker also discusses the challenges and appeal of agency life, and recommends books and podcasts to navigate those challenges.
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Jun 29, 2023 • 30min

3 Keys to Capacity Management w/ Amber Kemmis

How can you balance your agency’s workload in a way that benefits both the productivity and health of your team?Amber Kemmis, COO of Instrumental Group and Remote Culture Advisor at CULTURISH, joins the podcast to talk about the key components of capacity management for agencies of all sizes: revenue management, time estimates, and individual capacity assessments.Drawing on her experience within multiple agencies of different sizes, she shares a unique approach to leveraging all three of these data points when analyzing your team’s capacity within the agency.Connect w/ Amber: https://www.linkedin.com/in/amberkemmis/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Jun 22, 2023 • 39min

3 Steps to Avoid Furious Clients w/ Jackie Hermes

Have you ever had a client who asked too much of you, but you just didn’t know how to say “no?" What about a client who disrespected your team and needed to be cut loose? How do you even begin to have those tough but necessary conversations?Jackie Hermes, founder and CEO of Accelity and host of The Art of Entrepreneurship, joins the podcast to talk about parting ways with clients that just aren’t a good fit for your agency. She discusses the importance of clear lines of communication, expectations, and boundaries, as well as what to do when those boundaries are crossed.Connect w/ Jackie: https://www.linkedin.com/in/thejackiehermes/Check out The Art of Entrepreneurship: https://www.jackiehermes.com/podcastHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Jun 15, 2023 • 38min

How EOS Helped Scale Their Agency w/ Jay Owen

What happens when you’re ready to hit the next stage of growth in your business, but the day-to-day management is too much for you to handle alone?Jay Owen, founder and CEO of Business Builders, joins the podcast to talk about how EOS provided the solution he needed to take his business to the next level. He discusses how his journey with the system helped him recognize his own limits, and underlines the importance of delegating the right roles to the right people for the overall health of the workplace and your employees.Connect w/ Jay: https://www.linkedin.com/in/jayowen/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Jun 8, 2023 • 50min

Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg

When you find yourself spread thin across multiple services and client needs, it’s time to ask yourself—is niching down the right choice for your business?Mike & Gaby Grinberg, dual founders of Proofpoint Marketing, join the podcast to talk about finding their niche in the face of the pandemic and how their business has flourished in the aftermath. They discuss the importance of building a strategic narrative around your core business beliefs, and how to use that narrative to drive both growth and client connection.Connect w/ Mike: https://www.linkedin.com/in/mikegrinberg/Connect w/ Gaby: https://www.linkedin.com/in/gabriellaisrael/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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Jun 1, 2023 • 35min

Walking Away from the Agency He Built w/ Carlos Hidalgo

How do you step away from an agency you spent years building and growing when it begins to threaten your home life? How do you restructure for the sake of a new, healthier lifestyle?Carlos Hidalgo, former CEO of ANNUITAS and now co-founder and CEO of Digital Exhaust, joins the podcast to talk about his journey with leaving agency life behind to focus on his family, and how he made his triumphant return with a new business and outlook that prioritizes his personal life goals and relationships. He discusses the truth about work/life balance and how to divorce your career and your identity enough to live the life you choose, not the life work chooses for you.Connect w/ Carlos: https://www.linkedin.com/in/carlosahidalgo/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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May 25, 2023 • 45min

The Merger that Accelerated their Agency’s Growth w/ Bob Ruffolo

How does a simple merger result in a highly successful business that houses both agency and consulting practices under one roof, creating what very well may be the business model of the future?Bob Ruffolo, founder and CEO of IMPACT, joins the podcast to discuss his merger with The Sales Lion, and how that led to growth that surpassed their HubSpot peers and made their consulting services a primary source of company revenue. He discusses how they’ve structured their business to host several independent teams under one roof, as well as how you can build consulting practices into your own business to increase profit and improve retention.Connect w/ Bob: https://www.linkedin.com/in/bobruffolo/Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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